Method and system for delivering electronic advertisement via network

• US 20020046094A1
• Filed: 02/23/2001
• Published: 04/18/2002
• Est. Priority Date: 08/07/2000
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Takekuma, Toshitsugu
• Application Number:
  US09/790,880
• Publication Number:
  US 20020046094A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An advertiser registers advertisement information in a database. An advertisement requester registers advertisement request information in the database. An advertisement information providing server compares the advertisement information with the advertisement request information at predetermined intervals of time to extract the advertisement information coinciding with the advertisement request information, delivers the extracted advertisement information to the advertisement requester or an address of a destination specified by the advertisement requester. Thus, the consumer can easily get a desired advertisement.

Claims

1. An electronic advertisement delivering method in a system where a user terminal is connected to a server via a transmission line, comprising the steps of:

storing advertisement information in a storage device of the server;

storing in the storage device of the server advertisement request information including an address of a destination to which advertisement is delivered, the address of a destination being inputted by the user terminal;

storing in the storage device of the server information on a frequency of retrieval execution;

retrieving and extracting from among the advertisement information an advertisement coinciding with the advertisement request information at a timing depending on the frequency information; and

delivering the extracted advertisement information to an address specified by an advertisement requester.

2. The electronic advertisement delivering method according to claim 1, wherein the advertisement information is inputted by the user terminal connected to the transmission line.

3. The electronic advertisement delivering method according to claim 1, wherein the advertisement information comprises a value of a barcode specifying a commodity.

4. The electronic advertisement delivering method according to claim 2, wherein the user terminal keeps a lookup table that indicates commodity codes and commodity names in corresponding relationship, and comprising the steps of:

adding to the lookup table information on whether the advertisement information should be published on the lookup table as the information to be stored in the storage device of the server; and

delivering resultant information to the server.

5. The electronic advertisement delivering method according to claim 1, wherein the advertisement request information comprises a keyword to a commodity or service that the advertisement requester desires.

6. The electronic advertisement delivering method according to claim 1, wherein retrieval frequency information is inputted from the user terminal.

7. The electronic advertisement delivering method according to claim 1, comprising the steps of:

adding at least information specifying an effective term or deadline to the advertisement information; and

deleting the advertisement information based on the information specifying the effective term or deadline of the advertisement.

8. The electronic advertisement delivering method according to claim 1, comprising the steps of:

using an advertisement design in the advertisement information; and

delivering advertisement information laid out by the advertisement design to the address of a destination inputted by the user terminal.

9. An electronic advertisement delivering method in a system where a user terminal is connected to a server via a transmission line, comprising the steps of:

storing advertisement information in a storage device of the server;

storing in the storage device of the server advertisement request information inputted by the user terminal;

storing in the storage device of the server information on a frequency of retrieval execution;

retrieving and extracting from among the advertisement information an advertisement coinciding with the advertisement request information at a timing depending on the frequency information; and

publishing the extracted advertisement on a home page of an internet address set for an advertisement requester.

10. An advertisement delivering method comprising of the steps:

displaying a screen on a user'"'"'s terminal used by an advertisement information requester, the screen prompting the requester to input the contents of an advertisement request, an address of a destination to which the advertisement is to be delivered, and information on an advertisement delivery frequency;

collecting advertisements meeting the contents of the advertisement request inputted by the user terminal, at a timing depending on the delivery frequency information inputted by the user terminal; and

delivering the collected advertisement information to the address of a destination inputted by the user terminal.

11. An electronic advertisement delivering system comprising:

a user terminal for inputting the contents of an advertisement information request and an address of a destination to which the advertisement information is to be delivered; and

a server connected via a transmission line to the user terminal for collecting advertisement information coinciding with the contents of the advertisement request inputted by said user terminal and for sending the collected advertisement information at a predetermined frequency to the address of a destination inputted by said user terminal.

12. The electronic advertisement delivering system according to claim 11, wherein said user terminal further comprises for inputting information on an advertisement delivery frequency and for sending the advertisement at a frequency depending on the advertisement delivery frequency information inputted by said user terminal.

14. The advertisement delivery server according to claim 13, wherein the guide screen comprises guidance for inputting information on an advertisement delivery frequency.

17. The advertisement delivering method according to claim 16, wherein the collection of the advertisement that meets the contents of the advertisement request, and delivery of the collected advertisement at the predetermined timing are repeated at a predetermined frequency.

18. The advertisement delivering method according to claim 17, wherein the predetermined frequency is determined by frequency information inputted by the user terminal.

19. The advertisement delivering method according to claim 16, wherein the contents of the advertisement request inputted by the user terminal comprises a keyword to a commodity or service that the advertisement requester desires.

20. The advertisement delivering method according to claim 16, wherein advertisement information having an expired predetermined term is removed from the advertisement information to be delivered to the address of a destination.

21. The advertisement delivering method according to claim 16, wherein the contents of the advertisement request inputted by the user terminal comprises information on local area information as advertisement information.

13. A server connected via a transmission line to a user terminal which requests advertisement information, comprising:

means for sending the user terminal a guide screen that prompts the user terminal to input the contents of an advertisement request and an address of a destination to which the advertisement is to be delivered;

means for collecting advertisement information coinciding with the contents of the input advertisement request; and

means for sending the collected advertisement information at a predetermined frequency to the inputted address of a destination to which the advertisement is to be delivered.

15. An advertisement delivering method comprising of the steps:

displaying a screen on a user'"'"'s terminal used by an advertisement information requester, the screen prompting the requester to input the contents of an advertisement request, an address of a destination to which the advertisement is to be delivered, and information on an advertisement delivery frequency;

collecting advertisements meeting the contents of the advertisement request inputted by the user terminal; and

delivering information on the collected advertisement to the address of a destination inputted by the user terminal at a timing depending on the delivery frequency information inputted by the user terminal.

16. An advertisement delivering method comprising of the steps:

displaying a screen on a user'"'"'s terminal used by an advertisement information requester, the screen prompting the requester to input the contents of an advertisement request, and an address of a destination to which the advertisement is to be delivered;

collecting advertisements meeting the contents of the advertisement request inputted by the user terminal; and

delivering the collected advertisements to the address of a destination inputted by the user terminal.

22. A computer program product stored on a computer readable medium for delivering an electronic advertisement, the computer program product comprising:

a code for displaying a screen on a user terminal that an advertisement information requester uses, the screen prompting the requester to input the contents of an advertisement request and an address of a destination to which the advertisement is to be delivered; and

a code for delivering to the address of a destination at a predetermined timing advertisements collected in accordance with the contents of the advertisement request inputted by the user terminal.

23. The computer program product according to claim 22, wherein the collection of the advertisement that meets the contents of the advertisement request, and delivery of the collected advertisement at the predetermined timing are repeated at a predetermined frequency.

24. The computer program product according to claim 23, wherein the predetermined frequency is determined by frequency information inputted by the user terminal.

25. The computer program product according to claim 22, wherein the contents of the advertisement request inputted by the user terminal comprises a keyword to a commodity or service that the advertisement requester desires.

26. The advertisement delivering method according to claim 22, wherein advertisement information having an expired predetermined term is removed from the advertisement information to be delivered to the address of a destination.

27. The advertisement delivering method according to claim 22, wherein the contents of the advertisement request inputted by the user terminal comprises information on local area information as advertisement information.