System and method for increasing retention of advertisement information
First Claim
1. A system for increasing the retention of advertisement information by one or more participants, said system comprising:
- a first advertisement for presentation to one or more participants;
associated with said first advertisement, one or more first questions for presentation to said one or more participants, the one or more first questions involving the information contained in said first advertisement;
for each of said one or more first questions, one or more first correct answers conclusively derivable from the information contained in said first advertisement; and
a prize awarded to one or more of the one or more participants with the highest performance score.
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Abstract
A system and method for increasing participant retention of advertisement information, including one or more advertisements for presentation to one or more participants; associated with each of said one or more advertisements, one or more questions for presentation to said one or more participants, the one or more questions being conclusively answerable based on the information contained in an associated advertisement; and a prize awarded to at least one of said one or more participants. Optionally, the present invention may be embodied in whole or in part in computer-readable media tangibly embodying a program of instructions executable by a computer. Also optionally, presenting and submitting may occur in whole or in part over one or more communication networks. Also optionally, a timer may be utilized to measure how fast each of said one or more participants submits answers.
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Citations
18 Claims
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1. A system for increasing the retention of advertisement information by one or more participants, said system comprising:
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a first advertisement for presentation to one or more participants;
associated with said first advertisement, one or more first questions for presentation to said one or more participants, the one or more first questions involving the information contained in said first advertisement;
for each of said one or more first questions, one or more first correct answers conclusively derivable from the information contained in said first advertisement; and
a prize awarded to one or more of the one or more participants with the highest performance score. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for increasing the retention of advertisement information by one or more participants, said method comprising the steps of:
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a) presenting to one or more participants a first advertisement;
b) presenting to said one or more participants one or more first questions involving the information contained in said first advertisement, each of said one or more first questions having an associated one or more first correct answers conclusively derivable from the information contained in said first advertisement;
c) receiving from each of said one or more participants one or more first submitted answers;
d) comparing the first submitted answers to at least one correct answer, said at least one correct answer being conclusively derivable from said first advertisement; and
e) awarding a prize to at least one of said one or more participants. for each of said one or more first questions, one or more first correct answers conclusively derivable from the information contained in said first advertisement; and
a prize awarded to at least one of said one or more participants. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification