Method for providing customized user interface and targeted marketing forum
First Claim
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1. A method for generating a customized page, comprising the steps of:
- associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles, determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter; and
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter.
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Abstract
A method for providing customized network interface and targeted marketing forum. Consumers are provided with a graphical interface tailored in appearance and content to the consumer'"'"'s specifications. In addition, advertisers and other commercial entities are provided with a targeted audience of consumers having an increased likelihood of interest in the advertisement or commercial object.
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Citations
30 Claims
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1. A method for generating a customized page, comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles, determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter; and
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter. - View Dependent Claims (2, 3, 4, 5)
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6. A method for generating a customized page, comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles, determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter;
storing statistical data determined according to the matches; and
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter. - View Dependent Claims (7, 8)
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9. A method for generating a customized page, comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles, determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter;
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter; and
charging an advertiser of the ads having a matching profile in accordance with the matches. - View Dependent Claims (10, 11, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29)
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12. A method for generating a customized page, comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles;
determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter;
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter; and
formatting the page in accordance with the user profile.
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16. A method for providing a customized page to a user comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles;
determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter;
receiving a user action from a user having an associated user profile;
selectively including in the page the one or more ads associated with one or more ad profiles matching the user profile associated with the user from whom the user action was received; and
providing the page to the user in response to the user action.
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27. A method for providing targeted delivery of an ad with a page to a user comprising the step of:
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associating in a computer an ad profile with the ad;
associating in a computer a plurality of user profiles with respective users;
determining matching profiles by comparing the ad profile with user profiles for matches within a prescribed parameter;
if a match is determined, including the ad in the page according to the matching user profile; and
providing the page to the user associated with the matching user profile.
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30. A method for generating a customized page, comprising the steps of:
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associating in a computer one or more ads with respective ad profiles;
associating in a computer one or more users with respective user profiles wherein the users are anonymous;
determining matching ad profiles by comparing the ad profiles with user profiles for matches within a prescribed parameter;
maintaining statistical data determined according to the matches such that the data is not accessible to unauthorized parties; and
selectively including in the page the one or more ads associated with the ad profiles matching the user profile within the prescribed parameter, wherein the selection is based on the statistical data.
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Specification