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Method and apparatus for generating targeted impressions to internet clients

  • US 20020046104A1
  • Filed: 05/09/2001
  • Published: 04/18/2002
  • Est. Priority Date: 05/09/2000
  • Status: Abandoned Application
First Claim
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1. A method of using a server to facilitate a transaction between a subscriber and at least one provider for a right to advertise to the subscriber, the server being configured to have access to a profile database storing a predetermined set of information regarding the subscriber, comprising the steps of:

  • (a) connecting the subscriber to the server;

    (b) generating an identifier to specify the subscriber;

    (c) retrieving from the profile database at least a portion of the predetermined set of information regarding the subscriber with the identifier;

    (d) forwarding the retrieved information to said at least one provider;

    (e) receiving an offer from said at least one provider, the offer being responsive to the information of the subscriber;

    (f) accepting said offer from said at least one provider based on predetermined criteria;

    (g) forwarding the buyer'"'"'s advertisement to the subscriber.

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