Communicating with a computer based on the offline purchase history of a particular consumer
First Claim
1. A method for delivering a targeted advertisement, comprising the steps of:
- receiving from a first computer a first identifier identifying the first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired; and
electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer.
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0 Petitions
Accused Products
Abstract
A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers'"'"' purchase history behaviors.
176 Citations
42 Claims
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1. A method for delivering a targeted advertisement, comprising the steps of:
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receiving from a first computer a first identifier identifying the first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired; and
electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer. - View Dependent Claims (2)
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3. A method for delivering a targeted advertisement, comprising the steps of:
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generating a first identifier corresponding to a first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired;
receiving from the first computer the first identifier; and
electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer. - View Dependent Claims (4, 5, 6, 7, 8, 9)
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10. A method for delivering targeted messages, comprising the steps of:
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monitoring a consumer'"'"'s offline purchase at a point of sale when the purchase transpires;
classifying the consumer by assigning to the consumer a purchase behavior classification based on at least one selected purchase behavior criterion and information of the offline purchase collected during the monitoring step;
assigning to the consumer a personal identification number (PIN) associated with the purchase behavior classification; and
delivering a targeted message to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN, wherein the targeted message is an interactive voice response message and the step of delivering a targeted message comprises;
playing the interactive voice response message over a telephone network to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN. - View Dependent Claims (11, 12, 13, 14, 16, 18, 19, 20, 21, 22, 23, 25, 26, 27, 28, 30)
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15. A computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform method steps for delivering a targeted advertisement, said method comprising the steps of:
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receiving from a first computer a first identifier identifying the first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase collected at a point of sale when the purchase transpired; and
electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer.
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17. A computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform method steps for delivering a targeted advertisement, said method comprising the steps of:
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generating a first identifier corresponding to a first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired;
receiving from the first computer the first identifier; and
electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer.
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24. A computer readable medium containing program instructions for execution on a computer system, which when executed by a computer, cause the computer system to perform method steps for delivering targeted messages, said method comprising the steps of:
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monitoring a consumer'"'"'s offline purchase at a point of sale when the purchase transpires;
classifying the consumer by assigning to the consumer a purchase behavior classification based on at least one selected purchase behavior criterion and using information of the offline purchase collected during the monitoring step;
assigning to the consumer a personal identification number (PIN) associated with the purchase behavior classification; and
delivering a targeted message to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN, wherein the targeted message is an interactive voice response message and the step of delivering a targeted message comprises;
playing the interactive voice response message over a telephone network to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN.
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29. A system for delivering a targeted advertisement, comprising:
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means for receiving from a first computer a first identifier identifying the first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of the consumer collected at a point of sale when the purchase transpired; and
means for electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer.
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31. A system for delivering a targeted advertisement, comprising:
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means for generating a first identifier corresponding to a first computer and associated with an observed offline purchase history of a consumer, said purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired;
means for receiving from the first computer the first identifier; and
means for electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer. - View Dependent Claims (32, 33, 34, 35, 36, 37, 39, 40, 41, 42)
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38. A system for delivering targeted messages, comprising:
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means for monitoring a consumer'"'"'s offline purchase at a point of sale when the purchase transpires;
means for classifying the consumer by assigning to the consumer a purchase behavior classification based on at least one selected purchase behavior criterion and using information of the offline purchase collected by the means for monitoring;
means for assigning to the consumer a personal identification number (PIN) associated with the purchase behavior classification; and
means for delivering a targeted message to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN, wherein the targeted message is an interactive voice response message and the means for delivering a targeted message comprises;
means for playing the interactive voice response message over a telephone network to the consumer in response to receiving the PIN from the consumer, based on the purchase behavior classification associated with the PIN.
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Specification