Method and system for administering a customer loyalty reward program using a browser extension
First Claim
1. A method for administering an on-line customer loyalty reward program, comprising:
- receiving a HyperText Markup Language (“
HTML”
) document with purchase-descriptive text embedded within a comment block;
detecting the purchase-descriptive text; and
processing the purchase-descriptive text to register an on-line purchase in the customer loyalty reward program.
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Accused Products
Abstract
A system and method are provided for administering an on-line customer loyalty reward program through the use of a browser extension installed on a client computer system. The browser extension is capable of detecting special text (e.g., Extensible Markup Language (“XML”)) embedded in a comment block or data island of a HyperText Markup Language (“HTML”) document, which embedded text may be dynamically generated by a server computer system to describe an on-line purchase, or statically created to identify and describe electronic coupons (“e-Coupons”) or other promotions. The browser extension processes the special text (e.g., XML) to register e-Coupons and/or on-line purchases in the customer loyalty reward program. One or more registered e-Coupons may be automatically applied to any applicable on-line purchase.
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Citations
69 Claims
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1. A method for administering an on-line customer loyalty reward program, comprising:
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receiving a HyperText Markup Language (“
HTML”
) document with purchase-descriptive text embedded within a comment block;
detecting the purchase-descriptive text; and
processing the purchase-descriptive text to register an on-line purchase in the customer loyalty reward program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for administering an on-line customer loyalty reward program, comprising:
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a network;
a server computer system connected to the network and adapted to embed purchase-descriptive text within a comment block of a HyperText Markup Language (“
HTML”
) document to be displayed on a client computer system connected to the network; and
a browser extension installed on the client computer system to detect and process the purchase-descriptive text to register an on-line purchase in the customer loyalty reward program. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A system for administering an on-line customer loyalty reward program, comprising:
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a network;
a server computer system connected to the network for embedding purchase-descriptive text within a comment block of a HyperText Markup Language (“
HTML”
) document to be displayed on a client computer system connected to the network; and
means for detecting and processing the purchase-descriptive text to register an on-line purchase in the customer loyalty reward program. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 50, 51, 52, 53, 54, 55, 56, 57, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69)
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49. A method for distributing, registering and redeeming an electronic coupon (“
- e-Coupon”
), comprising;
embedding text within a comment block of a HyperText Markup Language (“
HTML”
) document, the embedded text identifying and describing the e-Coupon;
receiving data representing the HTML document and embedded text at a user'"'"'s computer system;
detecting the embedded text; and
processing the embedded text to register the e-Coupon for the user in a database.
- e-Coupon”
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58. A system for detecting, registering and redeeming an electronic coupon (“
- e-Coupon”
), comprising;
a server computer system connected to a network and adapted to embed text within a comment block of a HyperText Markup Language (“
HTML”
) document to be displayed on a user'"'"'s client computer system connected to the network, the embedded text identifying and describing the e-Coupon; and
a browser extension installed on the user'"'"'s client computer system adapted to detect and process the embedded text to register the e-Coupon for the user in a database.
- e-Coupon”
Specification