System and method for loyalty program distribution and settlement

• US 20020046116A1
• Filed: 09/10/2001
• Published: 04/18/2002
• Est. Priority Date: 09/08/2000
• Status: Abandoned Application

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Douglas, Neil, Hohle, William, Ng, Corinne
• Application Number:
  US09/950,311
• Publication Number:
  US 20020046116A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0237 at kiosk
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

A system and method for facilitating the distribution and settlement of electronic loyalty programs is described. The system facilitates the distribution of electronic punch card loyalty programs from an offerer, such as a product manufacturer, to an end-user and/or retailer. The user downloads the electronic punch card to a loyalty applet maintained on a microchip-enabled device such as a smart card. This smart card may then be used at various retailers to take advantage of the offerer'"'"'s loyalty program. Alternatively, the host system may maintain the loyalty punch card without downloading to the user and provide access to a retailer upon the occurrence of a transaction with the user. The retailer is configured to recognize the presence of a loyalty punch card, process loyalty program information and interact with a host loyalty server system to update loyalty program data. A host system computerized clearing house captures loyalty program data and processes this data for settlement (i.e., invoices offerers and pays retailers) so as to extend the loyalty program relationship from the non-point-of-sale offerer to the end-user through a variety of retailer establishments.

Claims

1. A loyalty program settlement method, comprising the steps of:

facilitating communication with a retailer and a loyalty program offerer over a distributed network;

receiving from said retailer, loyalty program data associated with one or more loyalty programs offered by said offerer; and

processing said loyalty program data to facilitate loyalty program settlement.

2. The method of claim 1, further comprising the step of storing said loyalty program data in a host system database.

3. The method of claim 2, further comprising the step of managing said loyalty program data in a loyalty server system to facilitate loyalty program tracking, reporting and settlement.

4. The method of claim 1, wherein said loyalty program data comprises an electronic loyalty punch card coupon associated with said offerer, wherein said electronic loyalty coupon is associated with a completed loyalty program offer.

5. The method of claim 4, said processing said loyalty program data to facilitate loyalty program settlement, further comprising the steps of:

capturing said electronic coupon in an electronic clearing house system, wherein said coupon is associated with a cash equivalent value;

providing said offerer with said electronic coupon;

invoicing said offerer for said cash equivalent value;

receiving from said offerer, a payment equal to at least said cash equivalent value; and

paying retailer at least said cash equivalent value.

6. The method of claim 1, wherein said loyalty program data comprises a punch transaction data.

7. The method of claim 1, wherein said offerer is a product manufacturer.

8. The method of claim 1, wherein said communication over a distributed network is facilitated with a customer interface system.

9. The method of claim 8, wherein said customer interface system is a web server configured for communication with said retailer and said offerer over said distributed network.

10. The method of claim 1, said processing said loyalty program data to facilitate loyalty program settlement, further comprising the steps of:

invoicing said offerer for a settlement fee associated with said loyalty program data; and

paying said retailer at least a part of said settlement fee.

11. The method of claim 10, wherein the settlement fee is selected from a group of fees consisting of a distribution fee, a punch fee, and a redemption fee.

13. The method of claim 12, further comprising the step of storing said plurality of loyalty program offers in a host system.

14. The methods of claim 12, the distributing step further comprising the steps of:

configuring a customer interface system to communicate with a user system over a distributed network, wherein said customer interface system is configured to allow said user to select from one or more of said plurality of loyalty program offers;

posting one or more of said plurality of loyalty program offers to a host system server in communication with said customer interface system; and

receiving a loyalty punch card selection from one of said plurality of users.

15. The method of claim 14, the distributing step further comprising the steps of:

prompting said user to communicate data from a microchip-enabled device over said distributed network;

determining if said microchip-enabled device is configured with a loyalty applet;

if said microchip-enabled device is configured with said loyalty applet, downloading to said microchip-enabled device said punch card offer selected by said user; and

if said microchip-enabled device is not configured with said loyalty applet, downloading (1) said loyalty applet to user'"'"'s microchip-enabled device, and (2) said loyalty punch card offer.

16. The method of claim 15, wherein the distributed network is the internet.

17. The method of claim 15, wherein said microchip-enabled device is a smart card.

18. The method of claim 15, wherein the user system is a personal computer configured with a smart card reader.

19. The method of claim 15, said microchip-enabled device is anyone of the following devices:

PDA, transponder, electronic kiosk, personal computer, retailer loyalty terminal, point of sale device, and electronic cash register.

12. A loyalty program distribution method, comprising the steps of:

receiving, from at least one offerer, a plurality of loyalty program offers;

formatting said plurality of loyalty program offers into electronic punch card format capable of electronic distribution over a distributed network; and

distributing one or more of said loyalty program offers to a user.

20. A loyalty program distribution method, comprising the steps of:

receiving, from at least one offerer, a plurality of loyalty program offers;

formatting said plurality of loyalty program offers into electronic punch card format;

communicating with a user over a distributed network to obtain user'"'"'s selection of one or more of said plurality of loyalty program offers; and

associating, in a host system database, said selected loyalty program offers with said user.

21. The method of claim 20, further comprising the steps of:

communicating with a retailer over a distributed network;

receiving from said retailer over said distributed network, product and user information; and

accessing said host system database to determine if said product and user information correspond to one of more loyalty programs associated with said user.

22. The method of claim 21, further comprising the steps of:

notifying said retailer of loyalty programs associated with said user; and

updating loyalty program offer to reflect retailer transaction activity.

23. The method of claim 20, further comprising the steps of:

distributing said association of said user and said selected loyalty program offers to one or more retailers.

25. The method of claim 24, further comprising the steps of:

determining if punch card criteria has been met;

if criteria has been met, providing said user the punch card reward; and

communicating coupon to said host system, over a distributed network, to facilitate settlement.

26. The method of claim 24, further comprising the steps of updating said host system to reflect punch activity.

24. A loyalty program distribution and settlement method, comprising the steps of:

retrieving an offerer'"'"'s electronic punch card from a user or a host system;

comparing loyalty program information contained within said electronic punch card to the offerer'"'"'s products purchased by said user; and

updating said punch card to reflect the purchase of said offerer'"'"'s products.

27. A loyalty program distribution and settlement system comprising:

a computerized distribution system configured to format offerer loyalty programs for distribution over a distributed network to a user and to distribute said programs over said distributed network to said user at said user'"'"'s request; and

a computerized clearing house configured to receive loyalty program data from a retailer, invoice offerer according to a first amount associated with said loyalty program data, and pay said retailer a second amount associated with said loyalty program data.