Method of linking advertisements on the World Wide Web with advertisements in other media
First Claim
1. An advertising method, wherein a subscribing-advertiser contracts with a contracting-advertiser to provide extended advertising content that relates to a first advertisement, said method comprising the following steps:
- a) placing said first advertisement in a first advertising medium;
b) providing a subscription service to subscribing-advertisers by said contracting-advertiser for providing extended advertising content in a second advertising medium that is on the World Wide Web;
c) providing a linked plurality of Web-pages that displays said extended advertising content;
d) providing an identifier in said first advertisement that is adaptable as a first link between said first advertisement in said first advertising medium and a first page of said linked plurality in said second advertising medium; and
e) providing at least one additional link in said linked plurality of Web-pages to at least one Web-page that is included in said linked plurality, said at least one additional Web-page containing information related to said first advertisement.
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Abstract
An advertising method that couples advertising content of several advertising media together, one of the media being the World Wide Web. Identifiers are included in initial advertisements placed in Web and non-Web media, and direct the person viewing or hearing those advertisements to a Web site that is a collection of linked Web-pages containing additional information relating to the initial advertisements. The viewer can click on advertisement-specific “buttons” to get further information about one or more of the products or services advertised in the initial advertisement.
62 Citations
14 Claims
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1. An advertising method, wherein a subscribing-advertiser contracts with a contracting-advertiser to provide extended advertising content that relates to a first advertisement, said method comprising the following steps:
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a) placing said first advertisement in a first advertising medium;
b) providing a subscription service to subscribing-advertisers by said contracting-advertiser for providing extended advertising content in a second advertising medium that is on the World Wide Web;
c) providing a linked plurality of Web-pages that displays said extended advertising content;
d) providing an identifier in said first advertisement that is adaptable as a first link between said first advertisement in said first advertising medium and a first page of said linked plurality in said second advertising medium; and
e) providing at least one additional link in said linked plurality of Web-pages to at least one Web-page that is included in said linked plurality, said at least one additional Web-page containing information related to said first advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification