System and method providing automated and interactive consumer information gathering
First Claim
1. A system providing automatic generation and retrieval of consumer information, comprising:
- an interactive component to motivate consumers to provide information input; and
an analytical component providing feedback to the interactive component based upon profiles associated with the information input.
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Abstract
The present invention relates to a system and methodology to facilitate real-time generation and retrieval of consumer research information. A point-of-presence interactive system is provided, wherein consumers are motivated to provide information. Incentives such as rewards, rebates, educational/informative information, along with entertainment oriented output is provided to induce consumers to participate in an automated exchange of information. Dynamic feedback is employed by the interactive system to both determine and modify the incentives and information being sought based upon potential profiles of the participant. As information is accumulated from a plurality of participants, the interactive system employs data mining and/or other analysis to provide information consumers such as marketers and researchers with cost-effective and timely research information.
57 Citations
23 Claims
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1. A system providing automatic generation and retrieval of consumer information, comprising:
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an interactive component to motivate consumers to provide information input; and
an analytical component providing feedback to the interactive component based upon profiles associated with the information input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 19)
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12. A method providing automatic generation and retrieval of consumer information, comprising:
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motivating an information provider at a point-of-presence associated with the information provider;
utilizing automated feedback to tailor output to the information provider;
storing the information provider'"'"'s response to the output in a database; and
data mining the database to retrieve information associated with the information provider.
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20. A system providing automatic generation and retrieval of consumer information, comprising:
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means for motivating an information provider at a point-of-presence associated with the information provider;
means for utilizing automated feedback to tailor output to the information provider;
means for storing the information provider'"'"'s response to the output in a database; and
means for data mining the database to retrieve information associated with the information provider.
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21. A computer readable medium having computer executable components, comprising:
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an interactive component to motivate consumers to provide information input; and
an analytical component providing feedback to the interactive component based upon profiles associated with the information input.
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22. A data packet adapted to be transmitted between at least two processes, comprising:
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an interactive component to motivate consumers to provide information input; and
an analytical component providing feedback to the interactive component based upon profiles associated with the information input.
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23. A computer readable medium having stored thereon a data structure, comprising:
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a first data field containing data representing information provided by consumers in response to interacting with a system to motivate the consumers to provide the information, the consumer motivation being respective functions of profiles of the consumers; and
a second data field containing data representing results from an analysis system which analyzed the information based at least upon respective profiles of the consumers.
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Specification