Multiple advertising

• US 20020049635A1
• Filed: 09/06/2001
• Published: 04/25/2002
• Est. Priority Date: 09/06/2000
• Status: Abandoned Application

• Current Assignee: Khanh Mai, Roland Noll, Tom Grimes
• Original Assignee: Khanh Mai, Roland Noll, Tom Grimes
• Inventors: Grimes, Tom, Noll, Roland, Mai, Khanh
• Application Number:
  US09/946,368
• Publication Number:
  US 20020049635A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/234354 by altering signal-to-noise ratio parameters, e.g. requantization
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/2402 Monitoring of the downstream path of the transmission network, e.g. bandwidth available traffic monitoring in data switching networks H04L43/00; monitoring data switching networks utilization H04L43/0876
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4668 for recommending content, e.g. movies
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 7/163 : by receiver means only

Abstract

A method and apparatus for delivering multiple advertising for display with high-bandwidth content. The method and apparatus deliver multiple advertising to client computers in a flexible and customizable manner. The method and apparatus deliver multiple advertising by receiving multiple advertising at a client via a broadband medium and displaying high-bandwidth content at the client. The multiple advertising includes a package of a plurality of advertisements and the high-bandwidth content is of a form chosen from a list consisting of: video, audio, text, and a combination thereof. The method and apparatus customize the multiple advertising by evaluating a correlation between each of the advertisements of the multiple advertising and the displayed high-bandwidth content or a user profile of a user at the client and ranking each advertisement of the multiple advertising based on the correlation of each advertisement and the displayed high-bandwidth content or the user profile.

Claims

1. A method for filtering and displaying multiple advertising based on content being displayed, comprising:

(a) receiving multiple advertising at a client via a broadband medium, wherein the multiple advertising includes a package of a plurality of advertisements;

(b) displaying high-bandwidth content at the client, wherein the high-bandwidth content is of a form chosen from a list consisting of;

video, audio, text, and a combination thereof;

(c) evaluating a correlation between each of the advertisements of the multiple advertising and the displayed high-bandwidth content; and

(d) ranking each advertisement of the multiple advertising based on the correlation of each advertisement and the displayed high-bandwidth content.

2. The method of claim 1, further comprising the step of:

(e) displaying a subset of the advertisements of the multiple advertising based on the ranking of each advertisement.

3. The method of claim 2, wherein step (e) displays the subset of advertisements as banner ads on a window on a display device of the client.

4. The method of claim 2, wherein:

step (b) displays the high-bandwidth content in a first window on a display device of the client; and

step (e) displays the subset of advertisements in a second window on the display device.

5. The method of claim 2, wherein the high-bandwidth content has commercial breaks and step (e) displays the subset of advertisements during the commercial breaks.

6. The method of claim 2, wherein step (e) displays the subset of advertisements on a rotational basis, periodically displaying a different advertisement.

7. The method of claim 1, further comprising the step of:

correlating the multiple advertising to program classifications, wherein each high-bandwidth content item has a program classification that describes the high-bandwidth content item and whereby each of the advertisements of the multiple advertising is correlated to one or more program classifications.

8. The method of claim 7, wherein the displayed high-bandwidth content has a program classification and step (c) evaluates the correlation between each of the advertisements of the multiple advertising and the displayed high-bandwidth content based on the correlation of the multiple advertising to program classifications and the program classification of the high-bandwidth content.

9. The method of claim 8, wherein step (d) ranks an advertisement of the multiple advertising if the advertisement is correlated to a program classification that matches the program classification of the displayed high-bandwidth content.

10. The method of claim 7, wherein:

the program classifications comprise general categories, sub-categories and program types of high-bandwidth content; and

the correlating step determines what program type(s), sub-category(ies) or general category(ies) of high-bandwidth content that each advertisement of the multiple advertising best matches and indicates the best matches by assigning a correlation number to each advertisement.

11. The method of claim 1, wherein step (c) assigns a score to each advertisement that indicates how well each advertisement correlates with the displayed high-bandwidth content.

12. The method of claim 11, wherein step (d) sorts each advertisement based on the score assigned to each advertisement by step (c).

13. The method of claim 1, wherein step (d) generates a ranked list of at least five (5) advertisements that best correlate with the displayed high-bandwidth content and the method further comprises the step of:

displaying the five (5) advertisements from the ranked list.

14. A computer readable medium containing instructions for performing the method of claim 1.

15. A system for delivering multiple advertising, comprising:

a network operation center that transmits high-bandwidth content and multiple advertising;

a broadband medium, connected to the network operation center, over which the high-bandwidth content and the multiple advertising are transmitted; and

a client, connected to the broadband medium, that receives the high-bandwidth content and the multiple advertising, wherein the client comprises;

a memory that stores instructions for performing the method of claim 1;

and

a processor that executes the instructions stored on the memory.

17. The method of claim 16, wherein the method is conducted each day for a plurality of days and the count is a daily count for each day for each unique identifier, the method further comprising the steps of:

summing the daily counts for each day for each unique identifier, wherein the sum is a running total of the for each unique identifier; and

sorting the running totals for each unique identifier from a highest running total to a lowest running total.

18. A computer readable medium containing instructions for performing the method of claim 16.

16. A method of generating a user profile, wherein multiple items of content are selected by a user, comprising the steps of:

receiving a plurality of items of high-bandwidth content via a broadband medium;

assigning a unique identifier for each of the items of high-bandwidth content;

receiving a user'"'"'s selection of items of high-bandwidth content;

modifying a count for each unique identifier each time the corresponding item of content is selected by the user;

sorting the counts for each unique identifier based upon criteria relating to the count; and

storing the sorted counts.

19. A system for generating a user profile, comprising:

a network operation center that transmits high-bandwidth content;

a broadband medium, connected to the network operation center, over which the high-bandwidth content is transmitted; and

a client, connected to the broadband medium, that receives the high-bandwidth content, wherein the client comprises;

a memory that stores instructions for performing the method of claim 16; and

a processor that executes the instructions stored on the memory.

20. A method of filtering and displaying multiple advertising based on a user profile, comprising the steps of:

(a) receiving multiple advertising at a client via a broadband medium, wherein the multiple advertising includes a package of a plurality of advertisements;

(b) correlating the multiple advertising with a user profile, wherein each of the advertisements of the multiple advertising are correlated with the user profile;

(c) ranking each advertisement based on the correlation of the advertisement with the user profile, wherein the sorted advertisements are ranked from a highest ranking to a lowest ranking so that the advertisement with the highest correlation is placed at the highest ranking; and

(d) displaying a subset of the advertisements of the multiple advertising with high-bandwidth content, wherein the subset is chosen based on the ranking of the advertisements.

21. The method of claim 20, wherein the correlating step assigns a score to each advertisement based on the advertisement'"'"'s correlation to the user profile, wherein a highest score represents a greatest correlation.

22. The method of claim 20, wherein the ranking step ranks each advertisement based on the advertisement'"'"'s assigned score.

23. The method of claim 20, wherein step (d) displays the subset of advertisements as banner ads on a window on a display device of the client.

24. The method of claim 20, wherein:

the high-bandwidth content is displayed in a first window on a display device of the client; and

step (d) displays the subset of advertisements in a second window on the display device.

25. The method of claim 20, wherein the high-bandwidth content has commercial breaks and step (d) displays the subset of advertisements during the commercial breaks.

26. The method of claim 20, wherein step (d) displays the subset of advertisements on a rotational basis, periodically displaying a different advertisement.

27. The method of claim 20, further comprising the step of transmitting the multiple advertising from a signal origination point to a broadband service provider.

28. The method of claim 20, further comprising the step of:

storing the displayed subset of advertisements on a secondary storage device of the client.

29. The method of claim 20, further comprising the step of:

deleting a remaining subset of advertisements.

30. The method of claim 20, wherein the received multiple advertising is a first set of multiple advertising and the method further comprising the steps of:

receiving a second set of multiple advertising; and

filtering the second set of multiple advertising, whereby steps (b), (c), and (d) are repeated with the second set of multiple advertising.

31. The method of claim 30, wherein the filtering step filters the second set of multiple advertising with the first set of multiple advertising.

32. A computer readable medium containing instructions for performing the method of claim 20.

33. A system for delivering multiple advertising, comprising:

a network operation center that transmits high-bandwidth content and multiple advertising;

a broadband medium, connected to the network operation center, over which the high-bandwidth content and the multiple advertising are transmitted; and

a client, connected to the broadband medium, that receives the high-bandwidth content and the multiple advertising, wherein the client comprises;

a memory that stores instructions for performing the method of claim 20; and

a processor that executes the instructions stored on the memory.