Processes for exploiting electronic tokens to increase broadcasting revenue

• US 20020049967A1
• Filed: 07/02/2001
• Published: 04/25/2002
• Est. Priority Date: 07/01/2000
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Haseltine, Eric C., Short, Shelley O., Dietz, Paul H., Gilder, Amy Van
• Application Number:
  US09/898,164
• Publication Number:
  US 20020049967A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04H 20/31 using in-band signals, e.g. subsonic or cue signal
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/43637 involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11] arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/44 Receiver circuitry for the reception of television signals according to analogue transmission standards H04N5/14 takes precedence
• CPC Class Codes: H04N 7/08 Systems for the simultaneous or sequential transmission of more than one television signal, e.g. additional information signals, the signals occupying wholly or partially the same frequency band , e.g. by time division H04N7/007 takes precedence

Abstract

A system and method for utilizing electronic tokens to increase broadcasting tokens is disclosed. Electronic tokens comprise encoded data that are embedded within broadcasting content and radiated from broadcast appliances, such as in the inaudible ranges of an acoustic spectrum or in an electromagnetic spectrum. The radiated tokens are then captured by a token capture device (TCD) possessed by a consumer. Upon receipt of the token from the broadcast, the TCD processes the token and becomes of value to the consumer. For example, the token may cause the TCD to light up, indicating that the consumer has won a prize. A TCD having indication of token receipt thereon may then be redeemed by the consumer for a prize, thus generating incentive for viewing the broadcast and using the TCD to capture the tokens embedded therein.

Claims

1. A method for providing incentive to a user to receive information, the method comprising:

providing a programming broadcast signal;

providing a token with the programming broadcast signal;

providing a token capture device configured to receive the token during the providing of the programming broadcast signal; and

providing an incentive for using the token capture device to receive the token.

2. The method according to claim 1, wherein the token capture device is further configured to process the token.

3. The method according to claim 1, wherein the token is contained within the programming broadcast signal.

4. The method according to claim 1, wherein the programming broadcast signal embodies a television broadcast.

5. The method according to claim 1, wherein the token is a light token.

6. The method according to claim 1, wherein the token is an audio token.

7. The method according to claim 1, wherein the token is an infrared token.

8. The method according to claim 1, wherein the programming broadcast signal embodies a radio broadcast.

9. The method according to claim 8, wherein the token is an audio token.

10. The method according to claim 1, wherein the incentive comprises providing a reward in exchange for redemption of a token capture device having indication thereon of a received token signal.

11. The method of claim 1, wherein the information is advertising.

12. The method according to claim 10, further comprising collecting personal information from a person during the redemption of the token capture device.

13. The method according to claim 12, further comprising:

storing the collected personal information; and

using the stored collected personal information in a demographic analysis.

15. The token according to claim 14, wherein the broadcast receiving appliance is a television.

16. The token according to claim 16, wherein the broadcast receiving appliance is a radio.

17. The token according to claim 14, wherein the broadcast receiving appliance is a set top box.

18. The token according to claim 14, wherein the configuration of the token signal is spread spectrum pseudo noise and the token signal is radiated by the broadcast appliance in an acoustic spectrum.

19. The token according to claim 18, wherein the token capture device captures the radiated token signal below a hearing threshold.

20. The token according to claim 14, wherein the configuration of the token signal is an intensity variation of a video signal of the broadcast signal and the token signal is radiated by the broadcast appliance in an electromagnetic spectrum.

21. The token according to claim 14, wherein the broadcast receiving appliance is a personal computer.

22. The token according to claim 14, wherein the broadcast receiving appliance is a signal processor.

24. The token capture device according to claim 23, wherein the sensor is an audio sensor.

25. The token capture device according to claim 24, wherein the audio sensor is a microphone.

26. The token capture device according to claim 23, wherein the sensor is an optical sensor.

27. The token capture device according to claim 26, wherein the optical sensor is a photodiode.

28. The token capture device according to claim 23, wherein the logic unit converts a received token signal into a trigger.

29. The token capture device according to claim 23, wherein the display is an LED.

30. The token capture device according to claim 23, wherein the display is an LCD.

31. The token capture device according to claim 28 wherein the display is activated by the trigger.

32. The token capture device according to claim 23 wherein the logic unit is programmed to display information based upon receipt of a single token.

33. The token capture device according to claim 23 wherein the logic unit is programmed to display information based upon receipt of multiple tokens.

34. The token capture device according to claim 23, wherein the display is an acoustic display configured to emit a tone.

35. The token capture device according to claim 23, further comprising a battery.

36. The token capture device according to claim 23, further comprising an identifier.

37. The token capture device according to claim 36 wherein the identifier is a UPC code.

39. The system according to claim 38 wherein the incentive comprises allowing redemption of a token capture device having indication thereon of a received token.

40. The system according to claim 39 wherein the redemption comprises exchange of the token capture device having indication thereon of the received token for a prize.

41. The system according to claim 38 wherein the broadcast signal comprises an advertisement.

42. The system according to claim 38 wherein the broadcast signal embodies a television program.

43. The system according to claim 38 wherein the broadcast signal embodies a motion picture film.

44. The system according to claim 38 wherein the broadcast signal embodies a radio program.

45. The system according to claim 38 wherein the broadcast signal embodies a computer software program.

48. The token according to claim 47, wherein the token capture device captures the radiated token signal below a hearing threshold.

50. The token capture device according to claim 49, wherein the audio sensor is a microphone.

14. A token for including with an programming broadcast signal, the token comprising:

a token signal containing encoded data, the token signal configured to be received by a broadcast receiving appliance also receiving a broadcast signal, the signal further configured to be radiated by the broadcast receiving appliance and captured by a token capture device.

23. A token capture device for capturing a token signal during presentation of an advertisement, the token capture device comprising:

a housing;

a sensor attached with the housing and configured to receive a token signal;

a logic unit, operatively connected to the sensor, for decoding and processing the token signal; and

a storage medium for recording data related to receipt of a token signal; and

a display for indicating the receipt of a token signal.

38. A system for providing incentive to receive advertising, the system comprising:

a broadcast signal;

a token signal associated with the broadcast signal;

a token capture device configured to receive the token signal; and

a means for providing incentive to cause the token capture device to receive the token signal.

46. A method for providing incentive to receive advertising, the method comprising:

providing a programming broadcast signal;

providing an audio token with the programming broadcast signal;

providing an audio token capture device configured to receive the token during the providing of the programming broadcast signal; and

providing an incentive for causing the token capture device to receive the token.

47. A token for including with an programming broadcast signal, the token comprising:

a token signal containing encoded audio data configured as spread spectrum pseudo noise, the token signal configured to be received by a broadcast receiving appliance also receiving a broadcast signal, the signal further configured to be radiated by the broadcast receiving appliance in an acoustic spectrum and captured by a token capture device.

49. A token capture device for capturing a token signal during presentation of an advertisement, the token capture device comprising:

a housing;

an audio sensor attached with the housing and configured to receive a token signal;

a logic unit, operatively connected to the sensor, for decoding and processing the token signal; and

a storage medium for recording data related to receipt of a token signal; and

a display for indicating the receipt of a token signal.

51. A method for marketing to consumers, the method comprising:

providing a registration venue;

gathering consumer information from the consumer at the registration venue;

delivering advertising to the consumer at the registration venue;

entering the consumer information into a database;

furnishing to the consumer a token capture device;

providing programming to the consumer;

the consumer using the token capture device during the course of the programming;

providing tokens during the course of the programming;

the token capture device receiving the tokens;

the consumer returning the token capture device to a receiving venue;

gathering token information from the token capture device;

delivering advertising to the consumer at the receiving venue;

entering the token information into a database;

preparing promotional material based, at least in part, on the information in the database;

providing additional programming to the consumer;

providing the promotional material to the consumer in conjunction with providing the additional programming.