System and method for gathering and standardizing customer purchase information for target marketing
First Claim
1. In a computer implemented system for storing and manipulating customer purchase information received from a plurality of sources, the computer system comprising a storage device for storing the customer purchase information and a processor for placing the customer purchase information, a method for organizing the customer purchase information comprising the steps of:
- creating an organizational structure in the storage device, wherein the organizational structure comprises a plurality of categories, each category comprising a plurality of sub-categories arranged in a hierarchy;
receiving the customer purchase information; and
placing the customer purchase information into at least one of the plurality of categories and the plurality of sub-categories using the processor.
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Abstract
The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
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Citations
58 Claims
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1. In a computer implemented system for storing and manipulating customer purchase information received from a plurality of sources, the computer system comprising a storage device for storing the customer purchase information and a processor for placing the customer purchase information, a method for organizing the customer purchase information comprising the steps of:
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creating an organizational structure in the storage device, wherein the organizational structure comprises a plurality of categories, each category comprising a plurality of sub-categories arranged in a hierarchy;
receiving the customer purchase information; and
placing the customer purchase information into at least one of the plurality of categories and the plurality of sub-categories using the processor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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16. A system for manipulating customer purchase information received from a plurality of sources comprising:
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means for creating an organizational structure in a storage means, wherein the organizational structure comprises a plurality of categories, each category comprising a plurality of sub-categories arranged in a hierarchy;
means for receiving the customer purchase information; and
means for placing the customer purchase information into at least one of the plurality of categories and the plurality of sub-categories using the processor.
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31. In a computer implemented system for storing and manipulating customer purchase information received from a plurality of sources, the computer system comprising a purchase storage device for receiving the customer purchase information, an organizational structure storage device for storing the customer account information, and a processor for accessing and placing the customer purchase information, the method of creating a customer account comprising the steps of:
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receiving customer purchase information at the purchase storage device;
accessing the customer purchase information from the purchase storage device;
placing the customer purchase information in a predetermined location in the organizational structure storage device; and
creating a customer preference based on the placement of the customer purchase information in the organizational structure storage device. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58)
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45. A system for manipulating customer purchase information received from a plurality of sources comprising:
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means for receiving customer purchase information;
means for accessing the customer purchase information and placing the customer purchase information in a predetermined location in an organizational structure storage means; and
means for creating a customer preference based on the placement of the customer purchase information in the organizational structure storage means.
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Specification