Method for online advertising and compilation of demographic data
First Claim
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1. A method of obtaining demographic data, the method comprising the steps of:
- logging on a player to a game;
detecting a play request after the player has logged on;
transmitting first game information to the player and receiving second game information from the player, the first game information allowing the player to play the game, the second game information representing a number of actions taken by the player during the game;
providing a number of points to the player based on the actions taken by the player; and
collecting demographic data from the actions taken by the player.
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Abstract
Demographic data is collected from the actions of a player playing a game. By playing the game on the internet, the manpower required to collect the data is reduced. By utilizing an interesting game, the level of participation resistance is reduced. In addition, the present invention also focuses audience attention to sponsored advertising.
22 Citations
15 Claims
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1. A method of obtaining demographic data, the method comprising the steps of:
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logging on a player to a game;
detecting a play request after the player has logged on;
transmitting first game information to the player and receiving second game information from the player, the first game information allowing the player to play the game, the second game information representing a number of actions taken by the player during the game;
providing a number of points to the player based on the actions taken by the player; and
collecting demographic data from the actions taken by the player. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 15)
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13. A method for focussing user attention on advertising, the method comprising:
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delineating specific clues which require a user to search a moving or still image;
providing the clues to the user in a variety of modalities;
providing the moving or still image within an online environment;
encouraging the user to play by providing the opportunity to win prizes for correct answers; and
,incorporating sponsor advertising into any of the clues, the moving or still images and the prizes.
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14. A demographic research system associated with a game comprising the steps of:
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directing questions to a user in such a way that the user answers for a persona of their own invention;
collecting user responses to the questions;
measuring the collected responses against play patterns of the user; and
,compiling demographic data about the user.
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Specification