System for facilitating digital advertising
First Claim
1. A method of managing and creating an advertisement for presentation on an electronic billboard, the method comprising the steps of:
- receiving an advertisement from an advertiser for presentation on an electronic billboard;
enabling advertiser to make a reservation at a site for an electronic advertisement;
processing a reservation for an advertisement on a site which has been accepted an advertiser; and
maintaining an advertisement presented on an electronic billboard based on advertiser preferences and site owner preferences.
4 Assignments
0 Petitions
Accused Products
Abstract
A system, including an apparatus and method, for facilitating the sale, reservation, purchase, management, and creation of electronic advertisements. The system enables site owners of digital signs to establish and maintain seasons of operation for their signs having rates and promotions which may differ for each day and hour of the seasons, and to control use of their digital signs by advertisers for the presentation of advertisements by an approval process for advertisers and reservations. Advertisers are assisted in forming and managing advertising campaigns having reservations for the presentation of electronic advertisements at different sites, on different days, at different times, and for different advertisements that may be created by the system using an ad builder process or that may already exist and be uploaded to or referenced by the system. Consumers are provided with the ability to readily locate further information relevant to products or services viewed in advertisements, and to purchase such products or services using electronic payment options.
202 Citations
25 Claims
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1. A method of managing and creating an advertisement for presentation on an electronic billboard, the method comprising the steps of:
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receiving an advertisement from an advertiser for presentation on an electronic billboard;
enabling advertiser to make a reservation at a site for an electronic advertisement;
processing a reservation for an advertisement on a site which has been accepted an advertiser; and
maintaining an advertisement presented on an electronic billboard based on advertiser preferences and site owner preferences. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 25)
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16. A system for managing and creating an electronic advertisement for an electronic billboard, the system comprising:
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a site owner computing device comprising a device for presenting an advertisement, coupled to a reservation server and to an advertiser computing device;
an advertiser computing device, coupled to a reservation server and to an advertiser computing device; and
a reservation server coupled to the site owner computing device and advertiser computing device, comprising a memory containing a program module operative to provide an advertisement creation user interface and to;
receive an advertisement from an advertiser for presentation on an electronic billboard;
enable an advertiser to make a reservation at a site for an electronic advertisement;
process a reservation for an advertisement on a site which has been accepted an advertiser; and
,maintain an advertisement displayed on an electronic billboard based on advertiser preferences and site owner preferences;
wherein a communication link couples the site owner computing device, the advertiser computing device, and the reservation server.
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24. An apparatus for managing reservations for an electronic advertisement, the apparatus comprising:
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a processing unit;
a memory coupled to the processing unit and comprising a program module with instructions operative to;
receive an advertisement from an advertiser for presentation on an electronic billboard;
enable an advertiser to make a reservation at a site for an electronic advertisement;
process a reservation for an advertisement on a site which has been accepted an advertiser; and
maintain an advertisement displayed on an electronic billboard based on advertiser preferences and site owner preferences, wherein the apparatus is coupled to a site owner device and an advertiser device by a communications link.
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Specification