System and method for delivering statistically scheduled advertisements
First Claim
1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:
- an ad scheduler for providing an ad schedule based on channel change statistical information and avail time information; and
a multiple presentation stream (MPS) generator for generating a plurality of presentation stream groups each corresponding to a particular programming channel, each of the presentation stream groups composed of a plurality of multiple presentation streams that are carrying the same programming and the same avails, each of the presentation streams carrying advertisements directed to different advertiser-specific market segments according to the ad schedule.
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Abstract
A system and method for scheduling advertisements in a television service network environment. An ad scheduler prepares an ad insertion schedule based on channel change statistical information and avail time information. The scheduler evaluates the statistical information, time durations between adjacent avails in a presentation stream, and the relatedness of market segments assigned to a plurality of advertisements. It schedules the ads into presentation stream groups based on this evaluation. The statistical ad scheduling allows the system to eliminate “forced” switching between multiple presentation streams, whereby system wears and malfunctions can be decreased.
279 Citations
38 Claims
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1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:
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an ad scheduler for providing an ad schedule based on channel change statistical information and avail time information; and
a multiple presentation stream (MPS) generator for generating a plurality of presentation stream groups each corresponding to a particular programming channel, each of the presentation stream groups composed of a plurality of multiple presentation streams that are carrying the same programming and the same avails, each of the presentation streams carrying advertisements directed to different advertiser-specific market segments according to the ad schedule. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for delivering targeted advertisements to subscribers in a television service network environment, the method comprising the steps of:
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producing an ad schedule based on channel change statistical information and avail time information; and
generating a plurality of presentation stream groups each corresponding to a particular programming channel, each of the presentation stream groups composed of a plurality of replicated presentation streams that are carrying the same programming and the same avails, each of the presentation streams carrying advertisements directed to different advertiser-specific market segments according to the ad schedule. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification