System and method for generating, capturing, and managing customer lead information over a computer network
First Claim
1. A system for managing customer lead information comprising:
- a customer lead information database having a plurality of customer lead profile records;
a means for acquiring customer lead information from a customer lead;
a means for inputting the acquired customer lead information into the customer lead information database via at least one of an intranet and an internet;
a means for creating or updating a customer lead profile record based on the inputted customer lead information;
a means for determining a customer lead priority based on information in the customer lead profile record;
a means for adding the customer lead priority to the customer lead profile record;
a means for storing the customer lead profile record in the customer lead information data base; and
a means for distributing, via at least one of an intranet and an internet, an updated customer lead profile record.
1 Assignment
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Accused Products
Abstract
A customer lead management system that relates to a system and method for collecting and organizing customer-marketing data, which is then made available to business representatives to assess. Specifically, using a computer network and, data on a potential customer'"'"'s Budget, Authority, Needs, Timeline, and other related customer lead data is collected. After this data is collected the customer lead management system stores the customer lead data and ranks the viability of the customer based on the interest level of the customer lead and other variable criteria. The resulting customer lead profile is then stored in a database. The customer lead data is then capable of being accessed via a computer network by various companies that have goods/services that satisfy the needs and requirements of the customer lead. A company representative can be automatically notified when a customer lead profile has been updated.
225 Citations
20 Claims
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1. A system for managing customer lead information comprising:
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a customer lead information database having a plurality of customer lead profile records;
a means for acquiring customer lead information from a customer lead;
a means for inputting the acquired customer lead information into the customer lead information database via at least one of an intranet and an internet;
a means for creating or updating a customer lead profile record based on the inputted customer lead information;
a means for determining a customer lead priority based on information in the customer lead profile record;
a means for adding the customer lead priority to the customer lead profile record;
a means for storing the customer lead profile record in the customer lead information data base; and
a means for distributing, via at least one of an intranet and an internet, an updated customer lead profile record. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 17, 18, 19, 20)
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12. A system for managing customer lead information comprising:
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a customer lead information database having a plurality of customer lead profile records;
a means for acquiring customer lead information from a customer lead, the means for acquiring customer lead information being selected from the group consisting of a customer needs feedback form to be completed by a customer lead and a lead management form to be completed by a company representative, the customer needs feedback form comprising at least one web page, the lead management form comprising at least one web page;
a means for inputting the acquired customer lead information into the customer lead information database via at least one of an intranet and an internet;
a means for creating or updating a customer lead profile record based on the inputted customer lead information;
a means for determining a customer lead priority based on information in the customer lead profile record;
a means for adding the customer lead priority to the customer lead profile record;
a means for storing the customer lead profile record in the customer lead information database;
a means for distributing, via at least one of an intranet and an internet, an updated customer lead profile record; and
a means for automatically notifying at least one designated person when selected portions of a selected customer lead profile record changes.
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16. A method for managing customer lead information comprising the steps of:
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providing a customer lead information database having a plurality of customer lead profile records;
acquiring customer lead information from a customer lead;
inputting the acquired customer lead information into the customer lead information database via at least one of an intranet and an internet;
creating or updating a customer lead profile record based on the inputted customer lead information;
determining a customer lead priority based on information in the customer lead profile record;
adding the customer lead priority to the customer lead profile record;
storing the customer lead profile record in the customer lead information database; and
distributing, via at least one of an intranet or an internet, an updated customer lead profile record.
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Specification