METHOD AND APPARATUS FOR RETRIEVING AND DISPLAYING CONSUMER INTEREST DATA FROM THE INTERNET

• US 20020059258A1
• Filed: 01/21/1999
• Published: 05/16/2002
• Est. Priority Date: 01/21/1999
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: KIRKPATRICK, JAMES F.
• Application Number:
  US09/235,108
• Publication Number:
  US 20020059258A1
• Time in Patent Office: Days
• US Class Current: 707/100
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

The system and method of the present invention retrieves data on a date delimited and/or periodic basis from an Internet search engine and displays predefined interest trends associated with the data. The Internet search engine preferably includes a database containing a plurality of search terms associated with a plurality of web page addresses, and/or a database containing a plurality of previously issued search queries. Preferably, the database is queried with a specific search term at different points in time or a series of queries is delimited by date. Subsequently, the number of web pages associated with the search term, the total number of hits the web pages received, and/or the number of times Internet users submitted queries containing the search term, is displayed.

Claims

1. A method for electronically gathering consumer interest data from the Internet and displaying the data on a output device to reveal consumer interest trends, said method comprising the steps of:

receiving a search term from a user input device identifying an interest item;

sending a first query including the search term and a second query including the search term over the Internet to a search engine, wherein the search engine is associated with a database containing web page identifiers; and

,

electronically displaying data indicative of an interest level associated with each of the first and second queries on an output device.

2. A method as defined in claim 1, wherein the first and second queries comprise date delimited queries and further comprising the steps of:

receiving an overall date range from the user input device identifying a time period over which to limit the display of interest data;

receiving a time step value from the user input device indicative of a predetermined period of time; and

,

determining first and second date ranges from the overall date range and the time step value, wherein the first query is based on the search term and the first date range, and the second query is based on the search term and second date range.

3. A method as defined in claim 2, wherein the displaying step comprises the step of electronically displaying a table showing:

a plurality of search terms;

the first date range;

the number of web page identifiers contained in the database associated

with the first date range;

the second date range; and

,

the number of web page identifiers contained in the database associated with the second date range.

4. A method as defined in claim 2, wherein the displaying step comprises the step of electronically displaying a graph showing:

a plurality of date ranges along a first axis;

an interest level scale along a second axis; and

,

a line indicative of the interest level for each date range.

5. A method as defined in claim 1, further comprising the step of requesting a web page hit counter from a web site and electronically displaying the number of hits on the output device.

6. A method as defined in claim 1, further comprising the step of dividing the number of addresses contained in the database associated with each of the first and second queries by a normalizing factor indicative of the growth rate of the Internet.

7. A method as defined in claim 1, further comprising the step of modifying the search term based on a synonym retrieved from a thesaurus database.

8. A method as defined in claim 1, further comprising the steps of:

receiving a time step value from the user input device indicative of a predetermined period; and

,

waiting the predetermined period of time after sending the first query and before sending the second query.

9. A method as defined in claim 8, further comprising the step of initiating an alarm if the data indicates an interest level that crosses a predetermined threshold value.

10. A method for electronically gathering consumer interest data from the Internet and displaying the data on a output device to reveal consumer interest trends, said method comprising the steps of:

receiving a term identifying an interest item;

retrieving a first plurality of search queries over the Internet from a search engine, wherein the search engine is associated with a database containing queries compiled from a plurality of Internet users;

counting the instances of the term in the first plurality of search queries;

waiting a predetermined period of time;

retrieving a second plurality of search queries over the Internet from the search engine;

counting the instances of the term in the second plurality of search queries; and

,

electronically displaying data indicative of the first and second counts on an output device.

11. A method as defined in claim 10, wherein the displaying step comprises the step of electronically displaying:

a plurality of identifying terms;

first and second time step ranges; and

,

data indicative of the first and second counts.

13. An apparatus as defined in claim 12, wherein the controller is adapted to requesting a web page hit counter from a web site.

14. An apparatus as defined in claim 12, wherein the controller is adapted to dividing the number of addresses contained in the database associated with each of the first and second date delimited queries by a normalizing factor indicative of the growth rate of the Internet.

15. An apparatus as defined in claim 12, wherein the controller is adapted to modifying the search term based on a synonym retrieved from a thesaurus database.

17. An apparatus as defined in claim 16, wherein the controller is adapted to request a web page hit counter from a web site.

18. An apparatus as defined in claim 16, wherein the controller is programmed to divide the number of addresses contained in the database associated with each of the first and second date delimited queries by a normalizing factor indicative of the growth rate of the Internet.

19. An apparatus as defined in claim 16, wherein the controller is adapted to modify the search term based on a synonym retrieved from a thesaurus database.

20. An apparatus as defined in claim 16, wherein the controller is adapted to generate an alarm in response to detecting interest data that exceeds a predetermined threshold value.

12. An apparatus for electronically displaying consumer interest data gathered from the Internet comprising:

a user input device for receiving a search term identifying an interest item, an overall date range identifying a time period over which to limit the display of interest data, and a time step value indicative of a predetermined period of time;

a controller operationally coupled to the user input device, the controller determining a first date range and a second date range from the overall date range and the time step value, the controller generating a first date delimited query based on the query expression and the first date range and a second date delimited query based on the query expression and second date range, the controller determining the number of addresses contained in the database associated with each of the first and second date delimited queries;

a transmitter operatively coupled to the controller, the controller causing the transmitter to send the first and second date delimited queries over the Internet to a search engine associated with a database containing web page addresses; and

,

a display device operatively coupled to the controller, the controller causing the display device to display the number of addresses contained in the database associated with each of the first and second date delimited queries.

16. An apparatus for electronically displaying consumer product interest data gathered from the Internet comprising:

a user input device for receiving a search term identifying an interest item and a time step value indicative of a predetermined period of time between consumer interest data points;

a controller operatively coupled to the user input device for sending the search term over the Internet to a search engine, wherein the search engine is associated with a precompiled database containing web page addresses, in order to determine a first and second number of web pages in the database associated with the search term, the controller being programmed to wait the predetermined period of time after sending the search term to determine a first number of web pages and before sending the search term to determine a second number of web pages; and

,

a display device operatively coupled to the controller for electronically displaying interest data indicative of the first and second number of web pages.