Method of sequently displaying advertisement on a television screen and a digital broadcasting set-top box for performing the same
First Claim
1. A digital broadcasting set-top box comprising:
- a tuning section for tuning a radio frequency digital broadcasting stream;
a demultiplexer for separating an audio data, a video data, and an information data from the radio frequency digital broadcasting stream;
a decoding section for decoding the information data;
a storing section for temporary storing the decoded information data;
an advertisement data processing section for searching an advertisement data among the decoded data storing in the storing section, updating the searched advertisement data, and confirming a displaying time of the advertisement data;
a graphic processing section for converting the advertisement data processed by the advertisement data processing section and the information data to an image data; and
a synthesizing section for synthesizing the image data and a video data decode by a media decoder.
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Accused Products
Abstract
Disclosed is a method of sequently displaying advertisement on a television screen and a digital broadcasting set-top box for performing the same. The set-top box includes a tuning section for tuning a radio frequency digital broadcasting stream, a demultiplexer for separating an audio data, a video data, and an information data from the radio frequency digital broadcasting stream, a decoding section for decoding the information data, a storing section for temporary storing the decoded information data, an advertisement data processing section for searching an advertisement data among the decoded data storing in the storing section, updating the searched advertisement data, and confirming a displaying time of the advertisement data, a graphic processing section for converting the advertisement data processed by the advertisement data processing section and the information data to an image data, and a synthesizing section for synthesizing the image data and a video data decode by a media decoder.
44 Citations
6 Claims
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1. A digital broadcasting set-top box comprising:
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a tuning section for tuning a radio frequency digital broadcasting stream;
a demultiplexer for separating an audio data, a video data, and an information data from the radio frequency digital broadcasting stream;
a decoding section for decoding the information data;
a storing section for temporary storing the decoded information data;
an advertisement data processing section for searching an advertisement data among the decoded data storing in the storing section, updating the searched advertisement data, and confirming a displaying time of the advertisement data;
a graphic processing section for converting the advertisement data processed by the advertisement data processing section and the information data to an image data; and
a synthesizing section for synthesizing the image data and a video data decode by a media decoder. - View Dependent Claims (2, 6)
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3. An advertising method comprising the steps of:
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1) tuning a radio frequency digital broadcasting stream;
2) separating an audio data, a video data, and an information data from the tuned radio frequency digital broadcasting stream;
3) searching an advertisement data among the separated information data and updating the searched advertisement data;
4) converting the updated advertisement data into an image data; and
5) synthesizing the image data and a video data. - View Dependent Claims (4, 5)
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Specification