Apparatus and method for coding electronic direct marketing lists to common searchable format

• US 20020062241A1
• Filed: 02/27/2001
• Published: 05/23/2002
• Est. Priority Date: 07/19/2000
• Status: Abandoned Application

• Current Assignee: ALISTIA
• Original Assignee: ALISTIA
• Inventors: Anderson, Troy, Connelly, Jane, Rubio, Janet
• Application Number:
  US09/794,668
• Publication Number:
  US 20020062241A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities

Abstract

An apparatus and method for processing direct marketing lists so that many different direct marketing lists may be aggregated into one system and searched uniformly begins by scanning the records incoming lists. The contents of the records of the incoming lists are compared to previously received records from other lists, whereby new records are assigned new universal identification codes (UICs) and records related to previously-received records are assigned common UICs. Also, the data field names/tags and data values, types, and formats of these fields may scanned and converted into uniform data dictionary (UDD) tables. The UDD tables allow lists with different names, types, values, etc., to be universally searched accurately and quickly with a standardized search engine and query syntax and format.

Claims