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Selecting web site content to be displayed to a web site visitor based upon a probability distribution

  • US 20020062247A1
  • Filed: 06/04/2001
  • Published: 05/23/2002
  • Est. Priority Date: 08/29/2000
  • Status: Abandoned Application
First Claim
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1. A method for dynamically selecting a content option from a plurality of content options in order to display the content option to a user who is browsing through a web site, comprising:

  • receiving a request for content from a web browser that is being operated by the user;

    calculating a probability distribution across the plurality of content options that can be sent to the web browser;

    selecting the content option at random from the plurality of content options based upon the calculated probability distribution;

    sending the selected content option to the web browser;

    allowing the web browser to display the selected content option to the user of the web browser;

    receiving a response to the selected content option from the user of the web browser; and

    using the response to update a future probability distribution across the plurality of content options that is used in making a future selection of a content option.

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