Advertisement distribution method and advertisement distribution apparatus
First Claim
1. A method for distributing advertisements to a user through a computer network, comprising the steps of:
- storing advertiser registration information including advertisement information for goods and/or services provided by an advertiser according to a registration request by said advertiser;
storing user registration information including search conditions for goods and/or services specified by said user according to a registration request by said user;
extracting advertisement information matching said search conditions from among said stored advertisement information; and
distributing said extracted advertisement information to said user.
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Accused Products
Abstract
An advertisement broker collects advertisements from advertisers who wish to advertise goods or services using a communications network such as the Internet, selects advertisements matching consumer (user) needs from among a multiplicity of collected advertisements, and distributes the advertisements to the users through the network. A user who purchases goods and services on the basis of the distributed advertisements responds to the advertisement broker with a questionnaire including evaluations, feelings, and opinions relating to the goods and services provided by the advertiser, as well as relating to the advertiser itself. The response rate of users to the questionnaire is improved by paying a prescribed reward amount to users who respond to the questionnaire at this time. Also, the advertisement broker improves the effectiveness of the advertisements provided on the basis of the results of that questionnaire, and, in addition, provides the advertiser with results of the questionnaire. At this time, the advertisement broker receives a prescribed reward amount from the advertisers provided with the questionnaire results.
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Citations
21 Claims
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1. A method for distributing advertisements to a user through a computer network, comprising the steps of:
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storing advertiser registration information including advertisement information for goods and/or services provided by an advertiser according to a registration request by said advertiser;
storing user registration information including search conditions for goods and/or services specified by said user according to a registration request by said user;
extracting advertisement information matching said search conditions from among said stored advertisement information; and
distributing said extracted advertisement information to said user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 20, 21)
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14. An apparatus for distributing advertisements to users through a computer network, comprising:
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a memory unit for storing advertiser registration information, including advertisement information for goods and/or services provided by an advertiser, according to a registration request by the advertiser; and
storing user registration information including search conditions for goods and/or services specified by said user according to a registration request by said user; and
a control unit for extracting advertisement information, matching said search conditions, from among said stored advertisement information; and
distributing said extracted advertisement information to said user.
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Specification