Method for providing advertisement information and apparatus thereof

• US 20020062250A1
• Filed: 08/30/2001
• Published: 05/23/2002
• Est. Priority Date: 11/17/2000
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Asami, Kazuo, Nagano, Satoshi
• Application Number:
  US09/941,698
• Publication Number:
  US 20020062250A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04H 20/74 of satellite networks
• CPC Class Codes: H04H 20/76 Wired systems
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/4182 for identification purposes, e.g. storing user identification data, preferences, personal settings or data restricting access to computer systems by authenticating users using a predetermined code in combination with an additional device, e.g. dongle or smart card G06F21/123
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method for providing and sending advertisement information via satellite wave or terrestrial radio wave, receives history information from the broadcasting receiver terminal having the advertisement information which has been played, and calculates the advertisement charge to be paid by a commercial sponsor.

Claims

1. A method for providing advertisement information comprising;

a step of storing advertisement information provided by a commercial sponsor into an advertisement storage means,

a step of reading out advertisement information from said advertisement storage means,

a step of sending said read-out advertisement information via an information transmission line,

a step of receiving via the same information transmission line as said one or different from it the information on the history of a broadcasting receiver terminal having played said advertisement information, and

a step of using said history information to calculate the charge for advertisement information to be paid by said commercial sponsor.

2. A method for providing advertisement information according to claim 1 characterized in that any one of radio wave via satellite, terrestrial radio wave, optical fiber line, ISDN line DSL and telephone line is used as said information transmission line.

3. A method for providing advertisement information according to claim 1 characterized in that said transmission is provided by broadcasting.

4. A method for providing advertisement information according to claim 1 characterized in that said advertisement information is sent to the broadcasting receiver terminal comprising an advertisement storage means for building up information.

5. A method for providing advertisement information according to any one of claims 1 to 4 characterized in that said history information is used to calculate the merit charge supplied to said broadcasting receiver terminal.

6. A method for providing advertisement information according to claim 5 characterized in that said merit charge is the discount rate for the rental charge or lease charge of said broadcasting receiver terminal.

7. A method for providing advertisement information according to claim 5 characterized in that said merit charge is the discount rate for broadcasting viewing charge.

8. A method for providing advertisement information according to any one of claims 1 to 4 characterized in that said history information is used to determine the value for coupon or point to be supplied to the broadcasting receiver terminal.

9. A method for providing advertisement information according to claim 7 or 8 characterized in that said broadcasting receiver terminal is the one specified in advance.

10. A method for providing advertisement information according to claim 9 characterized in that said broadcasting receiver terminal is provided with individual information on the user of the receiver terminal.

11. A method for providing advertisement information according to claim 10 characterized in that said individual information is used to create statistic user information and said created statistic user information is supplied to said commercial sponsor.

12. A method for providing advertisement information according to claim 11 characterized in that said statistic user information is the information on any one of the age, sex and residential area.

13. A method for providing advertisement information according to any one of claims 1 to 12 characterized said history information is used to create statistic history information and said statistic history information is supplied to the commercial sponsor.

14. A method for providing advertisement information according to any one of claims 10 to 12 characterized the statistic history information and individual information are used to obtain the advertisement viewing rate regarding any one of the age, sex and residential area, and the result is supplied to the commercial sponsor of the advertisement.

17. An advertisement information supply system according to claim 16 characterized in that said transmission is provided by broadcasting.

18. An advertisement information supply system according to claim 16 characterized in that said advertisement information is sent to the broadcasting receiver terminal equipped with an advertisement administration means for storing advertisement information.

20. An advertisement information supply system according to claim 19 characterized in that said merit charge is the discount rate for the rental charge or lease charge of said broadcasting receiver terminal.

21. An advertisement information supply system according to claim 19 characterized in that said merit charge is the discount rate for broadcasting viewing charge.

23. An advertisement information supply system according to claim 21 or 22 characterized in that said broadcasting receiver terminal is the one specified in advance.

15. A method for providing advertisement information comprising;

a step of sending advertisement information via the information transmission line,

a step of receiving via the same information transmission line as said one or different from it the history information of the broadcasting receiver terminal having played said advertisement information,

a step of using the play conditions determined between said history information and the broadcasting receiver terminal to determine if the conditions are satisfied or not, and

a step of calculating the charge for the conditions not satisfied.

16. An advertisement information supply system comprising:

an advertisement storage means for storing the advertisement information provided by the commercial sponsor,

an advertisement administration means for reading the advertisement information sent from said advertisement storage means,

a transmitter/receiver unit for sending the advertisement information read by said advertisement administration means and for receiving the history information from the broadcasting receiver terminal having played said advertisement information,

a statistic history creating means for creating the statistic history information for each commercial sponsor using said history information, and

an advertisement calculating means for calculating the advertisement charge for said advertisement information to be paid by the commercial sponsor.

19. An advertisement information supply system according to any one of claims 16 to 18 characterized in that said history information is used to calculate the merit charge supplied to said broadcasting receiver terminal.

22. A method for providing advertisement information according to any one of claims 16 to 18 characterized in that said history information is used to determine the value for coupon or point to be supplied to the broadcasting receiver terminal.

24. An advertisement information supply system according to claim 23 characterized in that said broadcasting receiver terminal is provided with individual information on the user of the receiver terminal.

25. An advertisement information supply system according to claim 24 characterized in that said individual information is used to create statistic user information and said created statistic user information is supplied to said commercial sponsor.

27. A broadcasting receiver terminal according to claim 26 characterized in that said program information or advertisement information is received through a satellite on highly elliptical orbit.

28. A broadcasting receiver terminal according to claim 26 or 27 characterized in that the history of playing said advertisement information is sent to the sender of said advertisement information through a satellite on highly elliptical orbit.

26. A broadcasting receiver terminal comprising:

a means for receiving program information broadcast by radio wave via satellite or terrestrial radio wave, and a means for outputting said received program information;

said broadcasting receiver terminal characterized by further comprising;

a step of storing the advertisement information broadcast in advance,

a step of detecting the information on the sender of said advertisement information inserted in said program information and broadcast, and

a step of outputting said advertisement information.

29. A broadcasting receiver terminal according to any one of claims 26 to 28 characterized in that, every time said advertisement information is sent, the history thereof is played.

30. A broadcasting receiver terminal according to any one of claims 26 to 29 characterized in that said advertisement information is played at the time of conditional access of said program information by said receiver terminal.

31. A broadcasting receiver terminal according to any one of claims 26 to 30 characterized in that said advertisement information past the term of validity is deleted.