Interactive, multimedia advertising systems and methods

• US 20020063714A1
• Filed: 10/03/2001
• Published: 05/30/2002
• Est. Priority Date: 10/04/2000
• Status: Abandoned Application

• Current Assignee: Michael Haas, Paul Mcdaniels
• Original Assignee: Michael Haas, Paul Mcdaniels
• Inventors: Haas, Michael, McDaniels, Paul
• Application Number:
  US09/969,890
• Publication Number:
  US 20020063714A1
• Time in Patent Office: Days
• US Class Current: 345/473
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: G06T 2200/24 involving graphical user interfaces [GUIs]
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring

Abstract

Systems and methods for advertising animated images of an object employ a computer with a monitor screen for displaying the animated images and a player file loaded into the computer. The player file shows first and second movies simultaneously on the monitor screen. These first and second movies are composed in an authoring program in which (a) the first movie is a graphical element having a display area, and (b) the second movie is animated images of the object formatted for display in this area. The player file includes a functional control program that displays on the monitor screen a control element enabling a user to interact with the second movie as this second movie is displayed.

Claims