Displaying full screen streaming media advertising

• US 20020063727A1
• Filed: 11/27/2001
• Published: 05/30/2002
• Est. Priority Date: 11/27/2000
• Status: Active Grant

• Current Assignee: OpenTV, Inc. (Kudelski SA)
• Original Assignee: ACTV, Inc. (Kudelski SA)
• Inventors: Markel, Steven O.
• Granted Patent: US 7,661,117 B2
• Time in Patent Office: Days
• US Class Current: 345/661
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4333 Processing operations in response to a pause request
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

In response to an advertising event signal, rendering of an active media stream is automatically paused. A new window is opened and forced to full screen size. Advertising is presented in the new window. Some window controls may be disabled such that the advertising window may not be easily resized, closed, or obscured by another window. When advertising is complete, the new window is closed. Rendering of the media stream is resumed. Alternatively, advertising is presented in a video presentation window wherein the size of the window may be adjusted and controls disabled during presentation of an advertising message. Advertising may also comprise text, graphics and images that overlay a video image. As such, the video image may be adjusted to a predetermined size and video presentation window controls may be disabled.

Claims

1. A method for displaying advertising in conjunction with a streaming video program comprising:

presenting a streaming video program in a video presentation window;

receiving an ad event signal;

pausing presentation of said streaming video program in response to said ad event signal;

opening a display window;

displaying advertising in said display window;

closing said display window; and

resuming presentation of said streaming video program.

2. The method of claim 1 further comprising:

disabling at least one control function of said display window.

3. The method of claim 1 further comprising:

adjusting said display window to a predetermined size.

4. The method of claim 1 wherein said step of adjusting comprises:

adjusting said display window to full-screen size.

5. The method of claim 1 wherein said ad event signal is embedded in said streaming video program.

6. The method of claim 1 wherein said ad event signal is generated by a software program operating at the receiver of said streaming video program.

7. A method for displaying advertising in conjunction with a streaming video program comprising:

presenting a streaming video program in a video presentation window;

receiving an ad event signal;

pausing presentation of said streaming video program in response to said ad event signal;

disabling at least one control function of said video presentation window in response to said ad event signal;

displaying advertising in said video presentation window in response to said ad event signal;

re-enabling said at least one control function of said presentation window; and

resuming presentation of said streaming video program.

8. The method of claim 7 further comprising:

adjusting said video presentation window to a predetermined size.

9. The method of claim 7 wherein said step of adjusting comprises:

adjusting said video presentation window to full-screen size.

10. The method of claim 7 wherein said ad event signal is embedded in said streaming video program.

11. The method of claim 7 wherein said ad event signal is generated by a software program operating at the receiver of said streaming video program.

13. The method of claim 12 wherein said ad event signal is embedded in said streaming video program.

14. The method of claim 12 wherein said ad event signal is generated by a software program operating at the receiver of said streaming video program.

15. The method of claim 12 wherein said step of overlaying comprises:

disabling at least one control function of said video presentation window.

16. The method of claim 15 wherein said step of resuming comprises:

re-enabling said at least one control function of said presentation window.

18. The method of claim 12 wherein said step of displaying further comprises:

disabling at least one control function of said display window.

19. The method of claim 13 wherein said step of restoring further comprises:

re-enabling said at least one control function of said display window.

20. The method of claim 12 wherein said step of displaying further comprises

adjusting the size of said display window.

21. The method of claim 15 wherein said step of adjusting comprises:

adjusting said display window to a predetermined size.

22. The method of claim 15 wherein said step of adjusting comprises:

adjusting said display window to full-screen size.

12. A method for displaying advertising in conjunction with a streaming video program comprising:

presenting a streaming video program in a video presentation window;

receiving an ad event signal;

continuing presentation of said streaming video program;

checking the size of said video presentation window in response to said ad event signal;

adjusting the size of said video presentation window to a predetermined size if said window is of another size;

overlaying said streaming video program with an advertisement in response to said ad event signal;

restoring the size of said video presentation window if said size was adjusted; and

continuing presentation of said streaming video program.

17. A method for displaying advertising in conjunction with a streaming video program comprising:

presenting a streaming video program in a video presentation window;

receiving an ad event signal;

pausing presentation of said streaming video program in response to said ad event signal;

selecting a display window other than said video presentation window in response to said ad event signal;

saving the contents of said display window;

displaying advertising in said display window in response to said ad event signal;

restoring the contents of said display window; and

resuming presentation of said streaming video program.

23. A method for displaying advertising in conjunction with a streaming video program comprising:

presenting a first streaming video program in a video presentation window;

receiving an ad event signal;

displaying a first advertisement associated with said first streaming video program in a display window in response to said ad event signal;

receiving a second streaming video program;

setting an indicator if an advertisement is being presented in conjunction with said second streaming video program;

displaying a second advertisement associated with said second streaming video program in said display window if said indicator is set; and

presenting said second streaming video program in said video presentation window.