System and method for presenting marketing content on a web page
First Claim
1. A system for presenting marketing content on a web page, the system comprising:
- (a) a marketing page element, said marketing page element providing storage for data items;
(b) a web page connected to said marketing page element for presenting said data items; and
(c) a marketing content selection system connected to said marketing page element, wherein said marketing content selection system is adapted to select said data items to be stored in said marketing page element.
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Abstract
The invention relates to marketing page elements (MPEs) used to achieve separation between tasks relating to the design of a web page with marketing content and the design of a means for determining what marketing content should be presented to viewers of the web page. In the preferred embodiment of the invention, a marketing page element comprises multiple marketing page element items. Data items are stored in the marketing page element, and at least one data item is associated with a marketing page element item, the data items having been selected for presentation on the web page by a marketing content selection system in accordance with a marketing strategy. Web page elements, each being connected to a marketing page element item and capable of presenting an associated data item stored in the marketing page element, can be arranged on a web page during the web page'"'"'s design, without regard for the manner in which data items are to be selected by the marketing content selection system. Conversely, changes to the manner in which data items are selected by the marketing content selection system can be effected without regard for the manner in which the web page elements are to be laid out on the web page.
46 Citations
55 Claims
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1. A system for presenting marketing content on a web page, the system comprising:
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(a) a marketing page element, said marketing page element providing storage for data items;
(b) a web page connected to said marketing page element for presenting said data items; and
(c) a marketing content selection system connected to said marketing page element, wherein said marketing content selection system is adapted to select said data items to be stored in said marketing page element. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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13. A method of presenting marketing content on a web page using a marketing page element, the method comprising the steps of:
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(a) selecting a plurality of data items using a marketing content selection system;
(b) storing said data items in said marketing page element; and
(c) presenting said data items on said web page. - View Dependent Claims (51, 52, 53, 54, 55)
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25. A computer-readable medium having stored thereon computer-executable instructions for presenting marketing content on a web page using a marketing page element by performing the steps comprising:
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(a) selecting a plurality of data items using a marketing content selection system;
(b) storing said data items in said marketing page element; and
(c) presenting said data items on said web page.
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39. A software product for presenting marketing content on a web page, said software product comprising:
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(a) a marketing page element, said marketing page element providing storage for data items, said marketing page element connected to a web page adapted to present said data items; and
(b) a marketing content selection system connected to said marketing page element, wherein said marketing content selection system is adapted to select said data items to be stored in said marketing page element.
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Specification