Flexible reporting of customer behavior

• US 20020065723A1
• Filed: 01/16/2002
• Published: 05/30/2002
• Est. Priority Date: 06/29/1999
• Status: Abandoned Application

• Current Assignee: Brian Anderson, David Elderbrock, Gregory P. Hassett, John Watson
• Original Assignee: Brian Anderson, David Elderbrock, Gregory P. Hassett, John Watson
• Inventors: Elderbrock, David, Anderson, Brian, Watson, John, Hassett, Gregory P.
• Application Number:
  US10/050,640
• Publication Number:
  US 20020065723A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method for tracking behavior which includes enabling a customer to view a plurality of online accounts, and enabling the customer to access the online accounts is provided. The method may include tracking the transaction history of each account; and providing flexible reporting to track customer events. The customer events may be customer transactions or customer purchases. The method may further include providing targeted email campaigns to the customer, and providing rewards to the customer based on the tracked customer events.

Claims

1. A method for tracking behavior comprising:

enabling a customer to view a plurality of online accounts; and

enabling the customer to access the-online accounts.

2. The method of claim 1 further comprising:

tracking the transaction history of each account.

3. The method of claim 2 further comprising:

providing flexible reporting to track customer events.

4. The method of claim 3 wherein

the customer events are customer transactions.

5. The method of claim 3 wherein

the customer events are customer purchases.

6. The method of claim 3 further comprising:

providing targeted email campaigns to the customer.

7. The method of claim 3 further comprising:

providing rewards to the customer based on the tracked customer events.

8. An article of manufacture comprising a computer readable memory having computer readable program code embodied thereon, which, when executed by a processing system, causes the system to perform the steps of tracking customer behavior, said computer readable program code comprising:

computer readable program code means for enabling a customer to view a plurality of online accounts; and

computer readable program code means for enabling the customer to access the online accounts.

9. The article of claim 8 further comprising:

computer readable program code means for tracking the transaction history of each account.

10. The article of claim 9 further comprising

computer readable program code means for providing flexible reporting to track customer events.

11. The article of claim 10 wherein

the customer events are customer transactions.

12. The article of claim 10 wherein

the customer events are customer purchases.

13. The article of claim 10 further comprising:

computer readable program code means for providing targeted email campaigns to the customer.

14. The article of claim 10 further comprising:

computer readable program code means for providing rewards to the customer based on the tracked customer events.