Systems and processes for measuring, evaluating and reporting audience response to audio, video, and other content
First Claim
1. An automated system for tracking user response to content, comprising:
- a. a platform for presenting a plurality of activities related to said content to users, said platform including a database for storing said content;
b. a presentation/interaction functionality adapted to permit a user to input user demographic data and engage in said activities from said platform; and
c. a processing functionality adapted to cooperate with said presentation/interaction functionality to store, process, and provide information to and receive information from said presentation/interaction functionality.
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Accused Products
Abstract
The invention provides a system and method for more effective measurement and observation of listener or viewer response or commitment to various forms of audio and visual content, including music, film, television and Internet based content. The invention offers activities to users who can accrue incentives such as points for engaging in various activities. The invention tracks the user activities and matches it with user disembodied demographic information. Users who have accrued points can participate in auctions for various prizes. The invention also measures and tracks the commitment level to the content based on the types of activities selected by the user. The information gathered by the invention may be processed and reported to the content provider for better understanding of user tendencies.
153 Citations
63 Claims
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1. An automated system for tracking user response to content, comprising:
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a. a platform for presenting a plurality of activities related to said content to users, said platform including a database for storing said content;
b. a presentation/interaction functionality adapted to permit a user to input user demographic data and engage in said activities from said platform; and
c. a processing functionality adapted to cooperate with said presentation/interaction functionality to store, process, and provide information to and receive information from said presentation/interaction functionality. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 19, 20, 21, 22, 23, 24, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 49, 50, 51, 52, 53, 54, 55, 56, 58, 59, 60, 61, 62, 63)
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18. An automated system for aggregation of data about user response to content, comprising:
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a. a platform including a database for storing user information;
b. an affiliate presentation/interaction functionality including an interface adapted for cooperation with said platform, said affiliate presentation/interaction functionality adapted to receive user requests for activities related to said content and to permit a user to input user demographic data;
c. a delivery platform adapted to cooperate with said platform and said affiliate presentation/interaction functionality to receive said user requests for activities, said affiliate presentation/interaction functionality adapted to present a plurality of activities related to said content to users and allow said users to engage in said activities;
d. a processing functionality adapted to cooperate with said affiliate presentation/interaction functionality to store, process, and provide information to and receive information from said affiliate presentation/interaction functionality and to track and record said activities engaged in by said user; and
e. a reporting communication functionality adapted to inform third parties of said activities engaged in by said user and said user demographic data.
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25. An automated system for collecting relevant information about user response to content and providing incentive for users to engage in activities related to said content, comprising:
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a. a platform for presenting a plurality of activities related to said content to users, said platform including a database for storing said content;
b. a presentation/interaction functionality adapted to permit a user to input user demographic data and engage in said activities from said platform, each of said activities associated with a point value awarded to said user for engaging in said activity;
c. a processing functionality adapted to cooperate with said presentation/interaction functionality to store, process, and provide information to and receive information from said presentation/interaction functionality; and
d. an auction engine adapted to conduct an auction for premiums and receive user bids of points for said premiums made by said user interacting with said presentation/interaction functionality.
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37. An on-line method of measuring user response to content, comprising:
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receiving user demographic data;
providing a platform to users so that said users can access said content;
providing activities related to said content to said users;
tracking said activities engaged in by said users; and
combining said user demographic data with said activities engaged in by said user and reporting to third parties.
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48. A method of providing commercially relevant information about user response to content available on-line, comprising:
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allowing users to access an affiliate site comprising said content and activities related to said content;
allowing said users to input user demographic data;
allowing users to request and receive said content from said affiliate site;
providing a platform adapted to interact with said affiliate site and for receiving, storing, and correlating said user demographic data and said users requests for content; and
reporting said user demographic data and said users requests for content to an industry entity.
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57. A method of providing user access to on-line content, comprising:
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providing a platform comprising said content and activities related to said content;
allowing users to input demographic data;
allowing users to request said content;
allowing users to engage in activities related to said content;
awarding points to users for requesting content and/or engaging in activities related to said content, the amount of said points awarded based on a commitment level ranking of said activities;
providing an auction engine adapted to cooperate with said platform; and
allowing users to bid points in an auction in exchange for premiums.
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Specification