Methods and systems for dynamically serving in-stream advertisements

• US 20020068525A1
• Filed: 09/18/2001
• Published: 06/06/2002
• Est. Priority Date: 09/19/2000
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: ACTIVATE.NET
• Inventors: Brown, Jon W., Kemery, Frank
• Granted Patent: US 6,950,623 B2
• Time in Patent Office: Days
• US Class Current: 455/3.01
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services

Abstract

Computer-based methods and systems for dynamically inserting advertising content into a radio broadcast are provided. Example embodiments provide a Streaming Content System that comprises one or more media servers, an ad content repository, a broadcast throughput channel, an enhanced media encoder interface, and an ad server interface. These components cooperated to request ads that are targeted according to passed personalization data. The ads are inserted dynamically into a stream of audio or video content upon detection of an ad event. To control playback playback delays, the ads are preferably buffered ahead of their need.

Claims

1. A method in a computer system for dynamically inserting a personalized advertisement into a digital broadcast stream, comprising:

forwarding a request to obtain the digital broadcast via a stream;

receiving and streaming the requested digital broadcast;

when detecting an open event in the stream,

forwarding a request for an advertisement with an indication of personalization data;

receiving an indication of the advertisement that corresponds to the personalization data;

downloading the indicated advertisement; and

when detecting an ad event in the stream,

causing the playback to switch to the downloaded advertisement.