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Methods and systems for rule-based distributed and personlized content delivery

  • US 20020069261A1
  • Filed: 12/01/2000
  • Published: 06/06/2002
  • Est. Priority Date: 12/01/2000
  • Status: Active Grant
First Claim
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1. A method for a first server to select content to be displayed on a computer accessing a Web site of a second server, comprising the steps of:

  • collecting user identification data from the computer accessing the Web site;

    sending the collected user identification data to the first server;

    retrieving user information corresponding to the user identification data from a database of user information accessible to the first server;

    applying the retrieved user information to a rule base including a plurality of rules;

    selecting content to be displayed on the second server'"'"'s Web site based upon a result of the application of the retrieved user information to at least one of the plurality of rules, and causing the Web site to display the selected content to the accessing computer.

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