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Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity

  • US 20020072971A1
  • Filed: 06/12/2001
  • Published: 06/13/2002
  • Est. Priority Date: 11/22/1999
  • Status: Abandoned Application
First Claim
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1. A method in a computing system for assessing, for a selected advertiser and each of a plurality of candidate advertising outlets, a measure of the desirability of placing with the candidate advertising outlet one or more advertising messages for the selected advertiser, comprising, for each of the plurality of candidate advertising outlets:

  • identifying a plurality of users that have visited the candidate advertising outlet;

    counting the number of identified users that have also performed a selected set of actions relative to the selected advertiser; and

    generating for the candidate advertising outlet a metric that compares the number of identified users to the number of counted users and constitutes a measure of the desirability of placing with the candidate advertising outlet one or more advertising messages for the selected advertiser.

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