Method and system for delayed advertising

• US 20020072972A1
• Filed: 09/24/2001
• Published: 06/13/2002
• Est. Priority Date: 09/22/2000
• Status: Abandoned Application

• Current Assignee: Robert G. Lamont
• Original Assignee: Robert G. Lamont
• Inventors: Lamont, Robert G.
• Application Number:
  US09/962,933
• Publication Number:
  US 20020072972A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertisement includes preliminary and delayed content. In one embodiment, the delayed content is registered with delay service. A consumer selects an advertisement and indicates that the delayed content should be flagged. An ad ID is either sent to the delay service or to the advertiser. At a later point in time, the delayed content is made available to the viewer. In some embodiments privacy of the user is protected by the delay service acting as a wall between the consumer and the advertisers. Proxy addresses are maintained by the delay service to request content for the user rather than reveal the user'"'"'s true address or other data. The delayed advertisement system can be implemented for Internet ads, as well on interactive television, radio, or wireless networks.

Claims

1. A method for providing delayed advertising, comprising:

a) receiving delayed content which corresponds to ad content;

b) associating an ad identifier to the delayed content;

c) storing the delayed content and the ad identifier in a database;

d) receiving a request over a network from an audience member for a delayed advertisement, wherein the audience member has been presented with the ad content, and wherein the request comprises the ad identifier and an audience identifier; and

e) transmitting the delayed content to the audience member at a later time based on the ad identifier and the audience identifier.

2. The method for providing delayed advertising from claim 1, further comprising confirming with the audience member the request for the delayed advertisement.

3. The method for providing delayed advertising from claim 1, wherein the network is the Internet.

4. The method for providing delayed advertising from claim 1, wherein the network is an interactive television network.

5. The method for providing delayed advertising from claim 1, wherein the network is a wireless network.

6. The method for providing delayed advertising from claim 1, wherein transmitting the delayed content to the audience member is via an e-mail message.

7. The method for providing delayed advertising from claim 1, wherein transmitting the delayed content to the audience member is via a web site.

8. A method for protecting privacy over a network, comprising:

a) receiving from an audience member a request for content, wherein the audience member has been presented with a form from a content provider, and wherein the request comprises an audience identifier;

b) completing the form using proxy information;

c) submitting the form to the content provider;

d) receiving from the content provider said content;

e) transmitting the content to the audience member at a later time based on the audience identifier.

9. The method for protecting privacy over a network of claim 8, further comprising filtering the content before transmitting the content to the audience member.

10. A method for protecting privacy over a network, comprising:

a) receiving from a first audience member a first request for content, wherein the first audience member has been presented with a first form from a content provider, and wherein the first request comprises a first audience identifier;

b) completing the first form using proxy information;

c) submitting the first form to the content provider;

d) receiving from the content provider said content;

e) storing the content in a database;

f) transmitting the content to the first audience member at a later time based on the first audience identifier.

g) receiving from a second audience member a second request for content, wherein the second audience member has been presented with a second form from the content provider, and wherein the second request comprises a second audience identifier;

h) retrieving said content from the database;

i) transmitting the content to the second audience member at a later time based on the second audience identifier.

11. The method for protecting privacy over a network of claim 10, further comprising filtering the content before transmitting the content to the second audience member.