Method for transmitting advertisements via electronic mails

• US 20020073420A1
• Filed: 07/25/2001
• Published: 06/13/2002
• Est. Priority Date: 09/07/2000
• Status: Abandoned Application

• Current Assignee: Incomkorea Co., Ltd.
• Original Assignee: Incomkorea Co., Ltd.
• Inventors: Yoon, Sae-Young
• Application Number:
  US09/912,863
• Publication Number:
  US 20020073420A1
• Time in Patent Office: Days
• US Class Current: 725/23
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The present invention relates to a more improved application than a method for transmitting advertisements via electronic mails enclosing the advertisements together with coupons on the internet.

Information collected through some hierarchical questions upon receipts of coupons by a sender or a receiver of an electronic mail enclosing coupons is used for the analysis of a particular user'"'"'s tendency. The result of the tendency result is compared and analyzed with the conditions of a sponsor for the use of target advertisements. The target advertisements are enclosed in the electronic mail together with the coupons and can be automatically transmitted to plural users fit for the conditions. The advertisements for the interest fields of the particular user are displayed in priority on prize advertisement menus or the advertisements lowest in the click rate up to date are displayed in priority on the prize advertisement menus, through the comparison of the tendency analysis result of the user with the prize advertisements of the sponsor.

The above method secures the advertisement effect with a higher hit rate for sponsors, enables the users to view the advertisements more related to their interest field, and secures the balanced advertisement opportunities between advertisement sponsors.

Claims

1. A method for transmitting advertisements via electronic mails in which the advertisements are enclosed together with coupons on the internet, the method comprising steps of:

connecting to a web server for providing an electronic mail service by a sender who wishes to send an electronic mail, and preparing an electronic mail message;

enclosing the coupons with the electronic mail, and sending the electronic mail by the sender;

choosing that the sender himself receives the coupons as well;

displaying questions regarding the sender on the sender'"'"'s web browser according to the above choice;

storing in a database of the prize providing server the sender'"'"'s answers to the questions as information on the sender'"'"'s tendency; and

notifying the sender of whether he or she wins a prize by the prize providing server.

3. The method as claimed in claim 1 or 2, wherein the questions are suitable for grasping personal preferences and purchase tendencies of the sender or the receiver, and the questions are in a hierarchical structure with questions of an upper concept and question of a lower concept.

4. The method as claimed in claim 1 or 2, wherein the information on the tendencies of the sender or the receiver stored in the database of the prize-providing server is employed for target advertisements through electronic mails based on the information.

5. A method for transmitting advertisements via electronic mails enclosing advertisements together with coupons on the internet, the method comprising steps of:

receiving conditions for target advertisements from sponsors;

analyzing whether there are users fit for conditions of the sponsors through the information on the user'"'"'s tendencies stored in the database of the prize providing server by the method of claim 1 or 2; and

enclosing the target advertisements of the sponsors in the electronic mail together with coupons and automatically transmitting the electronic mail to the users fit for the conditions, in case that the number of the users satisfying the conditions of the sponsors meets a predetermined number.

6. The method as claimed in claim 5, in case that the number of the users satisfying the conditions of the sponsors does not meet the predetermined number, further comprising steps of:

preparing new questions capable of analyzing the conditions received from the sponsor;

transmitting the prepared new questions to all the users via electronic mails enclosing coupons; and

storing in the database in the prize-providing server the answers of the users who response to the questions.

2. A method for transmitting advertisements via electronic mails enclosing the advertisements together with coupons on the internet, the method comprising steps of:

connecting to a web server for providing an electronic mail service by a receiver of the electronic mail, and confirming an electronic mail message enclosing the received coupons;

choosing that the receiver receives the coupons;

displaying questions regarding the receiver on a web browser of the receiver according to the choice;

storing in a database of the prize providing server receiver'"'"'s answers to the questions as information on receiver'"'"'s tendency; and

notifying the receiver of whether he or she wins a prize by the prize providing server.

7. A method for transmitting advertisements via electronic mails enclosing the advertisements together with coupons on the internet, the method comprising steps of:

connecting to a prize-providing server by a user;

comparing and analyzing the tendency of the user stored in a user database of the prize providing server with the advertisements stored in the advertisement database;

constructing a priority order of advertisements fit for the tendency of the user according to the analysis through the sorting; and

displaying the constructed advertisements on a web browser of the user, wherein prize advertisement menus are provided to the user.

9. The method as claimed in claim 7, wherein the step for constructing the order of the advertisements to be provided to the users arranges the advertisements at positions from most visible to less visible on the prize advertisement menus in the order from the advertisements most related to the user'"'"'s tendency to the advertisements less related to the user'"'"'s tendency.

8. A method for transmitting advertisements via electronic mails enclosing the advertisements together with coupons on the internet, the method comprising steps of:

connecting to a prize providing server by a user;

constructing a priority order of the advertisements to be provided to the user through ranking and sorting based on click rates of the advertisements up to date; and

displaying the constructed advertisements on a web browser of the user, wherein prize advertisement menus are provided to the users.

10. The method as claimed in claim 8, wherein the step for constructing the order of the advertisements to be provided to the users through the ranking and sorting arranges the advertisements at positions from most visible to less visible on the prize advertisement menus in the order from the advertisements lowest in a click rate to the advertisements highest in the click rate up to date.