System and method for modifying advertisement responsive to EPG information
First Claim
1. A method for displaying an advertisement in an electronic program guide (EPG) comprising the steps of:
- storing television schedule information in a database;
receiving advertisement information;
combining a portion of the received advertisement information with a portion of the stored television schedule information; and
displaying the combined information in the EPG on a screen.
11 Assignments
0 Petitions
Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.
In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
-
Citations
58 Claims
-
1. A method for displaying an advertisement in an electronic program guide (EPG) comprising the steps of:
-
storing television schedule information in a database;
receiving advertisement information;
combining a portion of the received advertisement information with a portion of the stored television schedule information; and
displaying the combined information in the EPG on a screen. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 29)
-
-
20. A method for modifying an advertisement in an electronic program guide (EPG) comprising the steps of:
-
storing television schedule information in a first database;
storing advertisement information in a second database;
incorporating a portion of the television schedule information from the first database into a portion of the advertisement information to form a modified advertisement; and
displaying the modified advertisement on a screen. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56)
-
-
39. An interactive electronic program guide (EPG) system comprising:
-
a first database for storing television schedule information;
a second database for storing advertisement data, wherein a portion of the information stored in the first database is combined with a portion of an advertisement data associated in the second database to form an updated advertisement; and
a display screen for displaying the updated advertisement in the EPG.
-
-
57. A computer readable medium having stored thereon a set of instructions including instruction for displaying an advertisement in an electronic program guide (EPG), the instructions, when executed by a microprocessor, cause the microprocessor to perform the steps of:
-
storing television schedule information in a database;
receiving advertisement information;
combining a portion of the received advertisement information with a portion of the stored television schedule information; and
displaying the combined information in the EPG on a screen.
-
-
58. A computer readable medium having stored thereon a set of instructions including instruction for modifying an advertisement in an electronic program guide (EPG), the instructions, when executed by a microprocessor, cause the microprocessor to perform the steps of:
-
storing television schedule information in a first database;
storing advertisement information in a second database;
incorporating a portion of the television schedule information from the first database into a portion of the advertisement information to form a modified advertisement; and
displaying the modified advertisement on a screen.
-
Specification