SYSTEM AND METHOD FOR PROVIDING TARGETED MESSAGES BASED ON WIRELESS MOBILE LOCATION
First Claim
1. A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said system comprising a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data;
- a Base Transceiver Station in radio frequency communication with said wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data;
a Call Management System in communication with said Base Transceiver Station, said Call Management System comprising an Ad Chooser Server for choosing the message to be targeted to the subscriber;
a first electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said first electronic data input, storage and retrieval device comprising means for storing and selectively retrieving pre-selected Ad Content Data and for storing and selectively retrieving pre-selected Ad Target Data, said Ad Content Data comprising a plurality of messages and said Ad Target Data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said Ad Content Data;
wherein said Ad Chooser Server chooses the message to be provided to the subscriber on the basis of said criteria of said Ad Target Data and said Wireless Mobile Location Data.
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Accused Products
Abstract
A system and method is provided for inserting messages, and in particular, commercial information or advertisements, into a wireless mobile communication that are targeted to a subscriber of a Cellular Personal Communications Service (C/PCS) or a Global Mobile Personal Communications Service (GMPCS). In a preferred embodiment, the messages are targeted to the subscriber of the service on the basis of the wireless mobile location of the terminal at the time of the wireless mobile communication. In an alternative embodiment, the messages are further targeted to the subscriber on the basis of demographic and personal preference data pertaining to the subscriber. In another alternative embodiment, the messages are further targeted to the subscriber on the basis of the responses made to the messages previously provided to the subscriber. In another alternative embodiment, the messages are further targeted to the subscriber on the basis of the historical movement patterns of the subscriber. In yet another alternative embodiment, the subscriber is queried at the conclusion of a targeted message, at the conclusion of a group of targeted messages or at the conclusion of the wireless mobile communication, to select one of several options. Based on the subscriber'"'"'s response, the system may provide additional information relating to the targeted message previously provided to the subscriber, insert another message into the wireless mobile communication, forward a voice mail, e-mail or facsimile copy of the targeted message to the subscriber, or establish a direct telecommunications or other data link with a representative of the sponsor of the message, such as a telemarketer. The system includes at least a wireless mobile terminal, a Base Transceiver Station and a Call Management System. The method of the invention includes at least the steps of (1) compiling a first database of pre-selected messages to be targeted to the subscriber and predetermined criteria for choosing the messages to be targeted to the subscriber; (2) transmitting a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal; and (3) utiliing the predetermined criteria for choosing a message from the plurality of pre-selected messages to be targeted to the subscriber on the basis of the wireless mobile location of the terminal.
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Citations
20 Claims
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1. A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said system comprising
a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data; -
a Base Transceiver Station in radio frequency communication with said wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data;
a Call Management System in communication with said Base Transceiver Station, said Call Management System comprising an Ad Chooser Server for choosing the message to be targeted to the subscriber;
a first electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said first electronic data input, storage and retrieval device comprising means for storing and selectively retrieving pre-selected Ad Content Data and for storing and selectively retrieving pre-selected Ad Target Data, said Ad Content Data comprising a plurality of messages and said Ad Target Data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said Ad Content Data;
wherein said Ad Chooser Server chooses the message to be provided to the subscriber on the basis of said criteria of said Ad Target Data and said Wireless Mobile Location Data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said method comprising the steps of
(a) compiling a first electronic database comprising a plurality of pre-selected messages and predetermined criteria for choosing the message to be provided to the subscriber from the plurality of pre-selected messages; -
(b) providing a wireless mobile terminal comprising a first transceiver for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with the call signal;
(c) extracting the Wireless Mobile Location Data from the wireless mobile communication initiated or received by the wireless mobile terminal;
(d) providing the Wireless Mobile Location Data to a Call Management System comprising an Ad Chooser Server for choosing the message to be provided to the subscriber;
(e) utilizing the criteria of the first electronic database to choose a message from the plurality of pre-selected messages that is targeted to the subscriber on the basis of the Wireless Mobile Location Data; and
(f) providing the message to the subscriber. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification