System and method for accumulating marketing data from guests at a coverage area
First Claim
Patent Images
1. A method of accumulating marketing data from a plurality of guests of a coverage area, comprising:
- creating a plurality of guest data objects pertaining respectively to said plurality of guests, wherein each of said guest data objects includes a first data field containing information related to statistical or demographic of the corresponding guest and a second data field containing information related to one or more purchases made by the corresponding guest within said coverage area or related to one or more events attended by the corresponding guest within said coverage area.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method for accumulating marketing data from guests at a coverage area. The system comprises one or more data gathering systems to read tag identifiers from RFID tags worn by respective guests and to obtain purchasing and event attendance information from guests, a central server to accumulate the purchasing and event attendance of guests in the form of respective guest data objects identified by the tag identifiers, and a data center to periodically receive the plurality of guest data objects and to generate marketing analysis and reports therefrom.
135 Citations
18 Claims
-
1. A method of accumulating marketing data from a plurality of guests of a coverage area, comprising:
creating a plurality of guest data objects pertaining respectively to said plurality of guests, wherein each of said guest data objects includes a first data field containing information related to statistical or demographic of the corresponding guest and a second data field containing information related to one or more purchases made by the corresponding guest within said coverage area or related to one or more events attended by the corresponding guest within said coverage area. - View Dependent Claims (2, 3, 4)
-
5. A system, comprising:
-
a plurality of point-of-sale systems that read tag identifiers from identification tags worn by respective guests purchasing one or more items or services and that obtain information related to said purchased one or more items or services;
a central server to receive said tag identifiers and said information related to said purchased one or more items or services, and to cause said information related to said purchased one or more items or services to be written in first data fields of guest data objects; and
a data center to receive said guest data objects and to generate marketing reports from said guest data objects. - View Dependent Claims (6, 7, 8)
-
-
9. A data center, comprising:
-
a non-volatile memory to store a plurality of group data objects each containing a first data field containing information related to purchases made by the corresponding guest within said coverage area or related to one or more events attended by the corresponding guest within said coverage area; and
a processor to generate marketing reports from said guest data objects. - View Dependent Claims (10, 11, 12, 14, 16, 18)
-
-
13. A central server, comprising:
-
a non-volatile memory to store a plurality of group data objects each containing a first data field containing information related to purchases made by the corresponding guest within said coverage area or related to one or more events attended by the corresponding guest within said coverage area;
a network interface coupled to a data center; and
a processor to transmit said guest data objects to said data center by way of said network interface.
-
-
15. A guest data object stored in a memory comprising a first data field containing information related to an identity of a guest and a second data field containing information related to one or more purchases made or one or more events attended by said guest within a coverage area.
-
17. A guest data structure stored in a memory defining a first data field for containing information related to an identity of a guest and a second data field for containing information related to one or more purchases made or one or more events attended by said guest within a coverage area.
Specification