Paired promotion architecture
First Claim
Patent Images
1. A computer-implemented method for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
- receiving identification information from said consumer;
determining a category purchase history of said consumer using said received identification information;
selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said category purchase history of said consumer; and
pairing said first low relevance promotion with said second promotion.
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Abstract
A novel method, system, and computer-readable medium that use a historical record of consumer behavior and/or demographic information relating to identify a more relevant promotion that is to be paired with a second low relevance product and/or product class. By pairing a more relevant promotion with a low relevance promotion, the consumer'"'"'s attention can be captured and the likelihood that the low relevance promotion will be exercised increased.
106 Citations
27 Claims
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1. A computer-implemented method for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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receiving identification information from said consumer;
determining a category purchase history of said consumer using said received identification information;
selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said category purchase history of said consumer; and
pairing said first low relevance promotion with said second promotion. - View Dependent Claims (2, 3, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 27)
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4. A computer-implemented method for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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receiving identification information from said consumer;
determining a promotion usage denominator of said consumer using said received identification information;
selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said promotion usage denominator of said consumer; and
pairing said first low relevance promotion with said second promotion. - View Dependent Claims (5, 6)
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7. A computer-implemented method for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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receiving identification information from said consumer;
determining a demographic characteristic of said consumer using said received identification information;
selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said demographic characteristic of said consumer; and
pairing said first low relevance promotion with said second promotion. - View Dependent Claims (8, 9)
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20. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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means for receiving identification information from said consumer;
means for determining a category purchase history of said consumer using said identification information received from said means for receiving;
means for selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said category purchase history of said consumer; and
means for pairing said first low relevance promotion with said second promotion.
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21. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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an identification input device configured to receive identification information from said consumer;
a category purchase history database including a category purchase history of said consumer, said category purchase history queried by said received identification information;
a potential second promotion database including a plurality of potential second promotions; and
a processor configured to select a second promotion having a high relevance to said consumer from said plurality of potential second promotions based on said category purchase history and to pair said second promotion with said first low relevance promotion.
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22. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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means for receiving identification information from said consumer;
means for determining a promotion usage denominator of said consumer using said identification information received by said means for receiving;
means for selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said promotion usage denominator of said consumer; and
means for pairing said first low relevance promotion with said second promotion.
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23. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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an identification input device configured to receive identification information from said consumer;
a promotion usage database including a promotion usage denominator of said consumer, said promotion usage denominator queried by said received identification information;
a potential second promotion database including a plurality of potential second promotions; and
a processor configured to select a second promotion having a high relevance to said consumer from said plurality of potential second promotions based on said promotion usage denominator and to pair said second promotion with said first low relevance promotion.
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24. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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means for receiving identification information from said consumer;
means for determining a demographic characteristic of said consumer using said identification information received by said means for receiving;
means for selecting a second promotion determined to be more relevant to said consumer identified by said identification information based upon said demographic characteristic of said consumer; and
means for pairing said first low relevance promotion with said second promotion.
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25. A system for increasing the likelihood that a first low relevance promotion will be exercised by a consumer, comprising:
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an identification input device configured to receive identification information from said consumer;
a demographic database including a demographic characteristic of said consumer, said demographic characteristic queried by said received identification information;
a potential second promotion database including a plurality of potential second promotions; and
a processor configured to select a second promotion having a high relevance to said consumer from said plurality of potential second promotions based on said demographic characteristic and to pair said second promotion with said first low relevance promotion.
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26. A computer-implemented method for increasing the likelihood that a first low relevance promotion will be exercised, comprising:
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receiving promotion information regarding said first low relevance promotion and a second promotion;
pairing said first low relevance promotion with said second promotion;
identifying a consumer likely to exercise said second promotion;
providing said consumer with said paired first low relevance promotion and second promotion.
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Specification