Integrated system for differentiation and positioning of a commercial offering

• US 20020077905A1
• Filed: 08/10/2001
• Published: 06/20/2002
• Est. Priority Date: 08/11/2000
• Status: Abandoned Application

• Current Assignee: TVX Internet Services Incorporated
• Original Assignee: TVX Internet Services Incorporated
• Inventors: Arndt, Craig M., Vogel, Richard C., Xu, Tianning, Tumey, David M.
• Application Number:
  US09/927,262
• Publication Number:
  US 20020077905A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 76/10 Connection setup
• CPC Class Codes: H04W 8/26 Network addressing or numbering for mobility support

Abstract

A response to an advertisement driven stimulus is effected by locating a portable device at a terrestrial position at a point in time; identifying a fixed point advertisement in proximity to the portable device based upon the device'"'"'s terrestrial position; and providing a response specific to the fixed point advertisement. The point in time is determined by activation of a switch associated with the portable device, whereafter the device is located by receiving a navigational signal. Communication is automatically established with a central data server where the fixed point advertisement is identified by comparing the terrestrial position of the portable device with a plurality of tabulated positions of fixed point advertisements. A unique identifier within the portable device and the position of the portable device are utilized by the data server to tailor a specific response to the advertisement based stimulus.

Claims

1. A method for providing access to a commercial establishment, said method comprising the steps of:

locating a portable device at a terrestrial position at a point in time;

identifying a commercial establishment in proximity to said portable device at said point in time based upon said terrestrial position; and

providing a response specific to said commercial establishment.

2. The method as recited in claim 1, wherein said locating step comprises receiving a navigational signal at said portable device.

3. The method as recited in claim 2, wherein said providing a response step comprises the step of paying for goods or services, said goods or services being determined by the identification of said commercial establishment.

4. The method as recited in claim 2, wherein said providing a response step comprises paying an admission fee.

5. The method as recited in claim 4, wherein said providing a response step further comprises generation within said portable device of an access code.

6. The method as recited in claim 5, wherein said portable device is adapted to communicate said access code to a receiver at said commercial establishment.

7. A method for utilizing a transportation service, said method comprising the steps of:

locating a portable device at a terrestrial position;

determining the availability of a transportation service based upon said terrestrial position; and

communicating said terrestrial position to said transportation service.

8. The method as recited in claim 7, wherein said locating step comprises receiving a navigational signal.

9. The method as recited in claim 8, said method further comprising the step of paying a service charge.

10. The method as recited in claim 9, wherein said service charge comprises a ride fare.