Method and system for cross-promoting products or services using an interactive medium
First Claim
1. A method for promoting a product or service comprising the steps of:
- a) identifying a first sponsor;
b) identifying a first product or service;
c) identifying a second sponsor;
d) identifying a second product or service;
e) designing an interactive cross-branding promotion; and
f) implementing an interactive cross-branding promotion.
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0 Petitions
Accused Products
Abstract
A method and system for advertising or promoting the products or services of one or more sponsors includes presenting to a consumer a plurality of interactive presentations. Each interactive presentation promoting at least one product or service by at least one sponsor and each successive interactive presentation being related to at least one other presentation. Each presentation can further request input or feedback from the consumer. The interactive presentations can be related in many ways. For example, the products or services promoted in one interactive presentation can be directly related to the products or services promoted in another presentation or all of the interactive presentations or the products or services promoted therein can be related to a common theme, goal or purpose. The promotion can provide an incentive to the consumer to participate in the form of an award, prize, product giveaway or product discount.
68 Citations
15 Claims
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1. A method for promoting a product or service comprising the steps of:
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a) identifying a first sponsor;
b) identifying a first product or service;
c) identifying a second sponsor;
d) identifying a second product or service;
e) designing an interactive cross-branding promotion; and
f) implementing an interactive cross-branding promotion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A product or service promotion comprising:
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a first sponsor;
a first product or service;
a second sponsor;
a second product or service;
an interactive presentation promoting said first product or service; and
an interactive presentation promoting said second product or service;
wherein said first product or service is related to said second product or service.
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11. A method of promoting a product or service comprising the steps of:
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a) presenting a first interactive presentation to a consumer;
b) receiving input from said consumer [concerning said first interactive presentation];
c) presenting a second interactive presentation to said consumer, said second interactive presentation being related to said first interactive presentation;
d) receiving input from said consumer [concerning said second interactive presentation]. - View Dependent Claims (10, 12, 13, 14)
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15. A system for promoting a product or service comprising;
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means for presenting a first interactive presentation to a consumer means for receiving input from said consumer [concerning/in response to said first interactive presentation];
means for presenting a second interactive presentation to said consumer, said second interactive presentation being related to said first interactive presentation;
means for receiving input from said consumer [concerning/in response to said second 8 interactive presentation].
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Specification