Precasting promotions in a multimedia network

• US 20020077909A1
• Filed: 10/02/2001
• Published: 06/20/2002
• Est. Priority Date: 11/28/2000
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Navic Systems, Inc. (Microsoft Corporation)
• Inventors: Kanojia, Chaitanya, Cameron, Kirk, LaCroix, John
• Application Number:
  US09/969,541
• Publication Number:
  US 20020077909A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

This is a system and method for managing data transmission to the set top boxes from a central system server, such as a promotion server which distributes promotion content. A precasting technique is used for transmitting promotion content files prior to promotion activation which takes into account the device attributes of the destination end node devices. More specifically, promotion content files are associated with an expected display or activation start time at the end node devices, such as a cable set top box. A package transmission lead time is calculated which depends upon the memory capacity of a specific group of end node devices, called a “transmission group,” to which the promotion file is to be sent. The package transmission lead time is then taken into account to determine exactly when to send the promotion content. The promotion content is then sent at the designated time via broadcast or multicast transmissions. Other factors that may be taken into account to determine the package transmission lead time include network latency, loading factor at the origin server, and bandwidth/data rate allocated to the broadcast, duration (repetition time). Additionally, when a promotion schedule message is used to coordinate the broadcast or multicast of the content file with the end node devices, the timing of the delivery of the schedule message can be itself determined by additional factors including an schedule transmission lead time.

Claims

1. A method of precasting a set of promotions over a multimedia network in advance of promotion activation, comprising:

determining a promotion transmission lead-time from common device attributes associated with a plurality of end node devices, the plurality of end node devices comprising a transmission group;

subtracting the promotion transmission lead-time from an earliest activation time of the set of promotions to determine a data transmission time; and

transmitting the set of promotions to the transmission group at the data transmission time.

2. The method of precasting promotions of claim 1, wherein

the common device attributes comprise device data storage capacity.

3. The method of precasting promotions of claim 2, further comprising:

determining a first data transmission lead-time, the first data transmission lead-time being a variable time period that is directly related to the device data storage capacity of the transmission group, the promotion transmission lead-time comprising the first data transmission lead-time.

4. The method of precasting promotions of claim 3, wherein

the first data transmission lead-time is relatively short if the device data storage capacity is low.

5. The method of precasting promotions of claim 3, wherein

the first data transmission lead-time is relatively long if the device data storage capacity is high.

6. The method of precasting promotions of claim 5, wherein

the first data transmission lead-time is within a period of expected low bandwidth utilization of the multimedia network.

7. The method of precasting promotions of claim 3 wherein

the common device attributes further comprise device processor speed.

8. The method of precasting promotions of claim 7 further comprising

determining a second data transmission lead-time, the second data transmission lead-time being a variable time period that is inversely related to the device processor speed, the promotion data lead-time further comprising the second data transmission lead-time.

9. The method of precasting promotions of claim 8, wherein

the second data transmission lead-time is relatively short if the device processor speed is fast.

10. The method of precasting promotions of claim 8, wherein

the second data transmission lead-time is relatively long if the device processor speed is slow.

11. The method of precasting promotions of claim 8, wherein

the second data transmission lead-time is calculated from the product of a total size of the set of promotions, the inverse of a data transmission rate, and a number of repetition cycles.

12. The method of precasting promotions of claim 8, wherein

the common device attributes further comprise network latency.

13. The method of precasting promotions of claim 12, wherein

the network latency is determined by network topology.

14. The method of precasting promotions of claim 12, further comprising

determining a third data transmission lead-time, the third data transmission lead-time being a variable time period that is directly related to the network latency, the promotion data lead-time comprising the third data transmission lead-time.

15. The method of precasting promotions of claim 14, wherein

the third data transmission lead-time is relatively short if the network latency is at most nominal.

16. The method of precasting promotions of claim 14, wherein

the third data transmission lead-time is relatively long if the network latency is high.

17. The method of precasting promotions of claim 3, further comprising:

determining a fourth data transmission lead-time directly related to the load factor on a promotion server, the promotion data lead-time comprising the fourth data transmission lead-time.

18. The method of precasting promotions of claim 17, wherein

the fourth data transmission lead-time is relatively short if the load factor on the promotion server is low.

19. The method of precasting promotions of claim 17, wherein

the fourth data transmission lead-time is relatively long if the load factor on the promotion server is high.

20. The method of precasting promotions of claim 1 wherein

the common device attributes comprise device processor speed.

21. The method of precasting promotions of claim 20 further comprising

determining a second data transmission lead-time, the second data transmission lead-time being a variable time period that is inversely related to the device processor speed, the promotion data lead-time comprising the second data transmission lead-time.

22. The method of precasting promotions of claim 1, wherein

the common device attributes comprise network latency.

23. The method of precasting promotions of claim 22, further comprising

determining a third data transmission lead-time, the third data transmission lead-time being a variable time period that is directly related to the network latency, the promotion data lead-time comprising the third data transmission lead-time.

24. The method of precasting promotions of claim 1, further comprising:

subtracting a schedule transmission lead-time from the data transmission time for the set of promotions to determine a schedule transmission time; and

transmitting a plurality of transmission schedules to the plurality of end node devices at the schedule transmission time.

26. The system for precasting promotions of claim 25, further wherein

the promotion server subtracting a schedule transmission lead-time from the data transmission time for the set of promotions to determine a schedule transmission time for a plurality of transmission schedules;

and

the promotion server transmitting the plurality of transmission schedules to the plurality of end node devices at the schedule transmission time.

25. A promotion delivery system for precasting a set of promotions over a multimedia network, comprising:

a promotion server;

the promotion server determining a promotion transmission lead-time from common device attributes associated with a plurality of end node devices, the plurality of end node devices comprising a transmission group;

the promotion server subtracting the promotion transmission lead-time from an earliest activation time of the set of promotions to determine a data transmission time; and

the promotion server transmitting the set of promotions to the transmission group at the data transmission time.