Contextual merchandising system for an electronic network

• US 20020077930A1
• Filed: 05/31/2001
• Published: 06/20/2002
• Est. Priority Date: 05/31/2000
• Status: Abandoned Application

• Current Assignee: Merchandising On Incorporated
• Original Assignee: Merchandising On Incorporated
• Inventors: Bortness, Mindy M., Millar, Robert J., Herndon, Michael C., Sutjiadi, William, Trubey, Philip G.
• Application Number:
  US09/871,478
• Publication Number:
  US 20020077930A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

A networked system including a merchandising site for merchandising products to users who access the network via a browser. Content sites insert a request code in their web page so that when a user opens the page, a request is made for a palette from the merchandising site. A palette is served including products selected by the merchandising site that contextually relate to the web page and/or the content site. If the user selects a product, the user is connected with an on-line merchant, and a tag indicates a commission payable to the merchandising site. If a commission is paid to the merchandising site, then a portion is paid to the content site. The merchandising site provides tools to assist Buyers and Merchandisers, including smart tags used for purposes such as facilitating retrieval of product information and regularly updating the actionable products database.

Claims

1. A networked system including a merchandising site for merchandising a plurality of products to a plurality of users who access said network via a browser that views pages served by a plurality of content sites, said plurality of products available from a plurality of on-line merchants, the system comprising:

means for selecting at least one product associated with a predetermined page served by one of the content sites;

means for inserting a palette in a reserved area of said predetermined page, said palette including said selected product;

means, responsive said user selecting said product on said palette, for connecting said user to a web site of a predetermined on-line merchant;

means for receiving a commission from said merchant site payable to said merchandising site; and

means for paying a portion of said commission to said content site.

2. The system of claim 1 wherein said commission comprises a referral fee.

3. The system of claim 1 wherein said commission comprises a sales commission.

4. A method for merchandising one or more products by a merchandising site to a user of a browser viewing a predetermined page from a content site on a computer connected to an on-line electronic network, said method comprising:

in a merchandising site, receiving a request from said browser for a palette;

selecting a palette responsive to said request and said predetermined page, said palette including a product selected by said merchandising site;

transmitting said selected palette from said merchandising site, and transmitting therewith product information for said palette, said product information including purchasing information for said product from an on-line merchant;

receiving a commission from said merchant payable to said merchandising site; and

paying a portion of said commission from said merchandising site to said content site.

5. The method of claim 4 wherein said commission received by said merchandising site comprises a referral fee.

6. The method of claim 4 wherein said commission received by said merchandising site comprises a sales commission.

7. The method of claim 4 wherein said purchasing information includes at least one of price, description, and visual image of said product.

8. A method for merchandising one or more products by a merchandising site to a user of a browser on a computer connected to an on-line electronic network, comprising:

in a merchandising site, receiving a request for a palette from said browser;

responsive to said request, detecting a configuration of said computer of said user;

responsive to said computer configuration, selecting a palette that includes a product selected by said merchandising site;

transmitting said selected palette from said merchandising site, and transmitting therewith product information for said palette, said product information including purchasing information for said product from an on-line merchant.

9. The method of claim 8 wherein said commission received by said merchandising site comprises a referral fee.

10. The method of claim 8 wherein said commission received by said merchandising site comprises a sales commission.

11. The method of claim 8 wherein said purchasing information includes at least one of price, description, short statement, and visual image of said product.

12. The method of claim 8 wherein said selecting step includes selecting a static palette including only one product if a first configuration is detected, and selecting a dynamic palette including a plurality of products if a second configuration is detected.

13. The method of claim 8 wherein said detecting step includes detecting whether said computer has predefined software installed and enabled.

14. The method of claim 13 wherein said predefined software comprises at least one of Java Virtual Machine, Flash, Microsoft Common Language Runtime, and DHTML.

15. The method of claim 13 wherein said selecting step includes selecting a dynamic palette including a plurality of products if predefined software is installed and enabled, otherwise selecting a static palette including only one product.

16. The method of claim 15 wherein said predefined software comprises at least one of Java Virtual Machine, Flash, Microsoft Common Language Runtime, and DHTML.

18. The method of claim 17 wherein said commission received by said merchandising site comprises a referral fee payable when said user is connected to said merchant.

19. The method of claim 17 wherein said commission received by said merchandising site comprises a sales commission payable when said product is purchased by said user.

20. The method of claim 17 wherein said purchasing information includes at least one of price, description, short statement, and visual image of said product.

17. A method for merchandising one or more products to a user of a browser viewing a predetermined page served by a content site connected to an on-line electronic network, comprising:

receiving a request for a palette from said browser to a merchandising site;

selecting a palette responsive to said request, said palette including a product selected by said merchandising site;

transmitting said selected palette from said merchandising site, and transmitting therewith product information for said palette, said product information including purchasing information for said product;

responsive to selection by said user of said product in said browser, connecting said user with a merchant for said product;

receiving a commission from said merchant payable to said merchandising site; and

paying a portion of said commission from said merchandising site to said content site.

21. A method for contextually merchandising one or more products to a user of a browser on a computer connected to an on-line electronic network that includes a merchandising site, comprising:

responsive to the context of a web page of a content site, pre-selecting at least one product to associate with said web page by said merchandising site;

receiving a request in said merchandising site for a palette from said browser, said request generated responsive to opening said web page by said user;

selecting a palette by said merchandising site responsive to said request, said palette including at least one of said pre-selected products;

transmitting said selected palette from said merchandising site for display on said user browser, including transmitting therewith product information for said palette, said product information including purchasing information for said product;

responsive to selection by said user of said product in said browser, connecting said user with a merchant for said product;

receiving a commission from said merchant; and

paying a portion of said commission to said content site.

22. The method of claim 21 wherein said commission received by said merchandising site comprises a referral fee payable when said user is connected to said merchant.

23. The method of claim 21 wherein said commission received by said merchandising site comprises a sales commission payable when said product is purchased by said user.

24. The method of claim 21 wherein said purchasing information includes at least one of price, description, short statement, and visual image of said product.

25. The method of claim 21 further comprising inserting said palette into a predetermined area in said web page on said user browser.

26. The method of claim 21 further comprising displaying said palette in the format of a pop-up window on said user browser.

28. The method of claim 27 wherein said commission received by said merchandising site comprises a referral fee payable when said user is connected to said merchant.

29. The method of claim 27 wherein said commission received by said merchandising site comprises a sales commission payable when said product is purchased by said user.

30. The method of claim 27 wherein said purchasing information includes at least one of price, description, short statement, and visual image of said product.

27. A method of doing business from a merchandising site using an on-line electronic network that includes a plurality of content sites associated with said merchandising site, each associated content site serving a plurality of web pages, said method comprising:

receiving a plurality of affiliate tags from at least two of an on-line merchant, a third-party affiliate program, and a referring URL that refers to said merchandising site, said affiliate tags indicating a commission payable to said merchandising site;

allocating said affiliate tags by said merchandising site to uniquely associate an affiliate tag with each of said associated content sites;

supplying a palette from said merchandising site for insertion into a web page served to a user browser by a content site selected by the user of said user browser, said palette displaying at least one product to the user;

connecting said user browser with said merchant site, including associating said user browser with an affiliate tag allocated to said selected content site;

receiving a commission from said merchant site, said commission payable to said merchandising site, and said commission associated with said affiliate tag; and

paying a portion of said commission from said merchandising site to said selected content site.

31. A method of synchronizing a product record in an actionable products database at a merchandising site with product data available over an on-line electronic network, said actionable products database including actively marketed products and inactive products, each product having an associated merchant that has an on-line merchant site, said method comprising:

creating a smart tag associated with a selected product in said product merchandising database, including attributes used to identify how to retrieve on-line product data from the merchant associated with the selected product;

using said smart tag to access on-line product data for said selected product from said merchant site;

comparing said on-line product data with the corresponding product record stored in said product merchandising database;

if said on-line product data is equal to said product record, then completing operation;

if said on-line product data is not equal to said product record, then determining if the difference is less than a predetermined threshold;

if said difference is less than a predetermined threshold, then automatically updating the product record for said selected product in said product merchandising database to correspond with said on-line product data; and

otherwise, removing said selected product from actively marketed products, thereby temporarily inactivating said product, and reporting said removal for further review.

32. The method of claim 31 wherein said merchandising site comprises a plurality of customized product lists, and if said difference is otherwise than less than a predetermined threshold, then removing said product from customized product lists.

33. The method of claim 31 wherein said actionable products database comprises a plurality of products for which said smart tags have been previously created, and further comprising periodically repeating said synchronization steps for each of the actionable products in said actionable products database.

35. The method of claim 34 wherein said profiling step includes categorizing said product, selecting a price range, selecting a brand name, and selecting a seasonal indicator.

36. The method of claim 34 wherein said step of creating a smart tag includes creating attributes used to identify an on-line merchant associated with said product.

39. The method of claim 38 further comprising supplying palette information together with said palette including:

palette style including palette type, size, layout, and colors;

a product list including product detailed information for one or more products; and

a product visual image for each product in the product list.

40. The method of claim 38 wherein when the palette type is dynamic said user browser selects a predefined button on said palette, thereby generating a request to said merchandising site, and responsive thereto sending from said merchandising site to said user browser, information about a second product and a link to at least one merchant having said second product available for sale, and displaying said second product on said palette on said user browser.

41. The method of claim 38 wherein when the palette type is dynamic or multi-product static said palette includes a plurality of products.

42. The method of claim 38 wherein said request code includes an orientation of the palette on said content site page and an owner of said content site page, and further comprising the step of communicating said orientation and said owner together with said request from said user browser to said merchandising site.

43. The method of claim 38 further comprising the step of communicating a cookie together with said request from said user browser to said merchandising site, said cookie including a shopping history for said user browser.

44. The method of claim 38 further comprising supplying, together with said palette, a plurality of merchant sites having said product available for sale.

45. The method of claim 38 further comprising selecting a product that is available from a plurality of on-line merchants, and selecting one of said plurality of merchants by said user browser.

46. The method of claim 38 wherein said step of displaying said merchant web page further comprises displaying a transition page on said user browser indicating said user is being redirected off of said content site page.

48. The method of claim 47 further comprising repeating each of said steps for each of a plurality of said user browsers.

49. The method of claim 47 further comprising supplying, together with said palette, a plurality of merchant sites having said product available for sale.

50. The method of claim 47 wherein when the palette type is dynamic or multi-product static said palette includes a plurality of products.

51. The method of claim 47 further when the palette type is dynamic comprising providing a product list including a plurality of products for said first content page, and said step (b) comprises providing a first product on said product list to said user browser.

52. The method of claim 51 when the palette type is dynamic wherein a second request is received by said merchandising site, responsive thereto sending from said merchandising site to said user browser, information about a second product on said product list, and displaying said second product on said palette on said user browser.

53. The method of claim 52 further comprising performing said steps (c), (d) and (e) for said second product.

54. The method of claim 47 wherein said request includes an orientation of the palette on said linked page, and also includes an owner of said content site, and further comprising the step of communicating said orientation and said owner together with said request from said user browser to said merchandising site.

55. The method of claim 47 further comprising receiving in said merchandising site a cookie together with said request, said cookie including a shopping history for said user browser.

56. The method of claim 47 further comprising sending a transition page from said merchandising site to said user browser indicating said user is being redirected off of content site page.

58. The site of claim 57 wherein said product lists are customized for a particular content site.

59. The site of claim 57 wherein said product lists are customized for a particular content site page.

60. The site of claim 57 wherein said on-line merchants database includes merchant profiles, merchant performance, and merchant affiliate information.

61. The site of claim 57 wherein said content site database includes content site profiles, content site performance, and content site affiliate information.

62. The site of claim 57 wherein and each product associated with a smart tag used to identify how to retrieve said product information from said on-line merchant site and update actionable database.

63. The site of claim 62 wherein the merchandiser console comprises a system for associating smart tags with each product.

64. The site of claim 62 wherein said Business Integration Engine utilizes said smart tags to synchronize product information.

34. A method for using an on-line electronic network by a Buyer to create a product record for an actionable products database comprising:

selecting a web page of a content site that includes product data for a selected product;

creating a record for said selected product in said actionable products database;

utilizing said selected web page to populate predetermined fields of said created record;

creating a smart tag for said product that includes attributes used to identify how to retrieve on-line product data from the merchant associated with the selected product; and

profiling said product by said Buyer and storing said profile in said product record.

37. A method for indexing a plurality of web pages of content sites connected to an on-line electronic network, comprising:

selecting a first group of web pages from a first content site;

assigning a first index value to said first group indicative of the addresses of said web pages,

creating a first product list for said first group, and associating said first index value with said first product list;

selecting a second group of web pages from a second content site;

assigning a second index value to said second group indicative of the addresses of said web pages;

creating a second product list for said second group, and associating said second index value with said second product list; and

in response to a request received by said merchandising site relating to one of said web pages, determining the index assigned to said web page, thereby associating the product list associated with said web page.

38. A method of merchandising products over an on-line electronic communication network that has a plurality of web sites including a merchandising site, a plurality of content sites each having a plurality of pages, and a plurality of merchant sites each having at least one product available for sale, comprising:

inserting a predefined link into one of said content site pages, said link identifying said merchandising site;

selecting said content site page by a user browser and displaying said content site page on said user browser;

utilizing said predefined link to communicate a request from said user browser to said merchandising site, said request including a request code that includes information indicative of said content site page;

responsive to said request code received by said merchandising site, supplying a palette from said merchandising site to said user browser, said palette including

displaying said palette on said user browser;

selecting said product from said palette by said user browser;

responsive to said selection of a product, connecting said user browser with the merchant site corresponding to the merchant associated with said product, including connection to a web page corresponding to said selected product, supplying an affiliate tag to said merchant, and displaying said web page on said user browser;

purchasing said product, or viewing additional information about said product, from said merchant by said user browser;

providing a commission by said merchant to the merchandising site, including an indication of the account corresponding to said affiliate tag; and

receiving said commission from said merchant by said merchandising site,

and distributing a portion of said commission to the owner of said content site.

47. A method of merchandising products over an on-line electronic communication network from a merchandising site to a plurality of users on behalf of a plurality of merchants, said on-line electronic communication network comprising a plurality of web sites including a plurality of user browsers, a plurality of merchandising sites operated by said plurality of merchants, and a plurality of content sites each having at least one linked page that includes a page-specific predefined link, comprising:

a) receiving a request in the merchandising site from a first one of said user browsers responsive to loading a first one of said linked pages;

b) responsive to said request, supplying a palette from said merchandising site to said first user browser including product information relating to at least one of said merchant sites that has said product available for sale;

c) supplying an affiliate tag from said merchandising site to said on-line merchant for each merchant having said product in said palette available for sale, each of said affiliate tags uniquely identified with said content site;

d) receiving a commission in said merchandising site attributed to said affiliate tag from at least one of said merchants supplied with said palette; and

e) distributing a portion of said commission from said merchandising site to said content site.

57. A merchandising site connected to an on-line electronic communications network that has a plurality of web sites including a plurality of content sites each having a plurality of web pages and a plurality of merchant sites, and a plurality of user browsers that can request information from said merchandising, content, and merchant sites, comprising:

a web server connected to said electronic communication network;

a plurality of databases including

an actionable products database that includes selected products from said plurality of associated merchant sites, each product associated with one or more of said associated merchants,

a customized product list database including a plurality of customized product lists, with said customized product lists linked to said actionable products database,

a event-specific product lists database that includes a plurality of product lists associated with predetermined events, said product lists linked to said actionable products database,

an affiliate tags database for each merchant that includes an affiliate tag for each content site, said affiliate tag providing a commission payable to said merchandising site for commissions associated with said affiliate tag;

a product performance database that includes statistics on the performance of each product in the actionable database;

an on-line merchants database that includes all merchants with products in the actionable database;

a content site database that includes all content sites hosting palettes,

a palette configuration database,

a plurality of computer programs coupled to said databases and said electronic communications network, including

a Merchandising Optimization Engine comprising a buyer console and a merchandiser console, the buyer console for merchandising site to select products from said plurality of associated merchant sites, each product associated with one or more of said associated merchants, the merchandising console also for generating said customized product lists;

a Palette Serving Engine for supplying requested palettes from said merchandising site to said user browser, providing connection from said user browser to a web page corresponding to selected product with the appropriate affiliate tag identifying said content site, and update the product performance database for all products in said customized product list;

a Business Integration Engine providing on-line merchant product synchronization for updating the actionable database on a scheduled bases and also providing affiliate program synchronization for updating product performance database with collected commissions to said content sites reported by third-party affiliate programs; and

a Reporting Engine that quantifies overall Merchandising And Affiliate System performance including said individual product performance, said on-line merchant performance, said content site page performance, said content site performance, said palette performance, commissions collected from said on-line merchant sites, commissions due said content sites, and commissions due said merchandising site.

65. A method of providing a commission to a content site from sales of products by a plurality of merchant sites over an on-line electronic communications network that includes said content site, said merchant sites, a merchandising site, and a plurality of user browsers, comprising:

reserving an area in a page of said content site;

embedding a link into said page, said link including a link to said merchandising site to request a palette, so that when said page is loaded into one of said user browsers, said link generates a request from said merchandising site, said palette including at least one product available for sale, said palette occupying said reserved area; and

responsive to a sale of said product on said palette by one of said associated merchant sites, receiving a commission from said merchandising site for a portion of the commission received from the merchant site by said merchandising site.

66. The method of claim 65 wherein said step of embedding said link includes embedding information indicative of the orientation of the palette on said content site page and the owner of said content site.

67. A method of selling products from a merchant site over an on-line electronic communication network that has a plurality of user browsers and plurality of web sites including a merchandising site having a plurality of products available for sale and a plurality of content sites having a plurality of pages, comprising:

providing, from said merchant site to said merchandising site, a plurality of product descriptions and web links associated with purchasing said products;

assigning a plurality of affiliate tags to said merchandising site when said on-line merchant site is a member of a third-party affiliate program;

assigning a plurality of affiliate tags by said merchandising site when said on-line merchant site is not a member of a third-party affiliate program;

selling a product from said merchant site to a first user using one of said user browsers in a transaction in which one of said affiliate tags is associated with said sale to generate a first commission;

selling a second product from said merchant site to a second user using one of said user browsers in a second transaction in which a different one of said affiliate tags is associated with said second sale to generate a second commission; and

paying said first and second commissions to said merchandising site.