Method and apparatus for determining a navigation path for a visitor to a world wide web site

• US 20020078230A1
• Filed: 12/14/2000
• Published: 06/20/2002
• Est. Priority Date: 12/14/2000
• Status: Active Grant

• Current Assignee: Mindspark Interactive Network, Inc. (Match Group, Inc.)
• Original Assignee: Ask Jeeves, Inc. (IAC, Inc.)
• Inventors: Hals, Erik D., Sierra, Donald L., Nimeh, George M.
• Granted Patent: US 6,920,505 B2
• Time in Patent Office: Days
• US Class Current: 709/238
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99934 Query formulation, input preparation, or translation
• CPC Class Codes: Y10S 707/99935 Query augmenting and refining, e.g. inexact access

Abstract

A method and apparatus for determining a navigation path for a visitor to a Web site, the determination being based, at least in part, on one or more search terms or keywords supplied by the visitor when conducting a search at the Web site. The method and apparatus of the present invention allow a Web site to dynamically determine one or more navigation path options to impose on a visitor to the Web site based on one or more search terms supplied by the visitor. The method includes a step during which one or more search terms are received directly or indirectly from a visitor to a Web site; a step during which a navigation a path is determined from a set or plurality of navigation paths based, at least in part, on one of the search terms received during the previous step; and a step during which the visitor'"'"'s navigation in the Web is directed in accordance with the determination made.

Claims

1. A method for directing navigation of a visitor to a World Wide Web site, comprising:

receiving at least one search term from a visitor to a World Wide Web site;

selecting a navigation path based, at least in part, on said at least one search term, wherein said navigation path is selected from a plurality of navigation paths; and

directing said visitor along said navigation path automatically.

2. The method of claim 1, wherein said selecting a navigation path comprises:

scoring said at least one search term.

3. The method of claim 1, further comprising:

associating a point value with each of a set of potential search terms.

4. The method of claim 3, wherein said selecting a navigation path comprises:

determining a score based at least in part on point values associated with said at least one search term.

5. The method of claim 4, wherein said score is also based at least in part on demographic information associated with said visitor.

6. The method of claim 4, wherein said score is also based at least in part on an occurrence of an external event.

7. The method of claim 4, wherein said selecting a navigation path comprises:

determining said navigation path based, at least in part, on said score.

8. The method of claim 1, further comprising:

associating each of said plurality of potential navigation paths with a respective one of a plurality of score ranges.

9. The method of claim 8, wherein said determining a navigation path comprises:

determining a score for said at least one search term, wherein said score of said at least one search term is within a scored range associated with said navigation path.

10. The method of claim 8, further comprising:

establishing a rule under which said navigation path can be selected from one of said plurality of potential navigation paths.

11. The method of claim 1, further comprising:

establishing a rule under which said navigation path can be determined

12. The method of claim 1, further comprising:

receiving compensation for directing said visitor to a specific World Wide Web site based on said at least one search term.

13. The method of claim 1, further comprising:

determining demographic information about said visitor.

14. The method of claim 1, wherein said directing said visitor along said navigation path includes at least one of the following:

automatically serving a jump page to said visitor;

automatically opening a window for said visitor;

automatically directing said visitor to a new World Wide Web site; and

automatically directing said visitor to a new Web page of said World Wide Web site.

15. The method of claim 1, wherein said directing said visitor along said navigation path includes serving a jump page to said visitor, said jump page including at least one of the following:

a link to a new World Wide Web site;

a link to a Web page on said World Wide Web site;

a link to filtered search results; and

a link to unfiltered search results.

16. The method of claim 1, further comprising:

establishing a rule that must be satisfied before said visitor can be directed along said navigation path; and

determining if said at least one search term satisfies said rule.

17. The method of claim 1, further comprising:

associating each of said plurality of navigation paths to at least one of a plurality of combinations of search terms, wherein said navigation path is selected only if said at least one search term includes a combination of search terms associated with said navigation path.

18. A system for directing navigation of a visitor to a World Wide Web site, comprising:

a memory;

a communication port; and

a processor connected to said memory and said communication port, said processor being operative to;

receive at least one search term from a visitor to a World Wide Web site;

select a navigation path based, at least in part, on said at least one search term, wherein said navigation path is selected from a plurality of navigation paths; and

direct said visitor along said navigation path.

19. A computer readable medium for use in a server hosting a World Wide Web site, the computer readable medium storing a computer program comprising:

computer readable means for obtaining at least one search term from a visitor to a World Wide Web site;

computer readable means for determining a navigation path based, at least in part, on said at least one search term, wherein said navigation path is determined from a plurality of navigation paths; and

computer readable means for establishing said navigation path for said visitor.

20. An apparatus for directing navigation of a visitor to a World Wide Web site, comprising:

means for obtaining at least one search term from a visitor to a World Wide Web site;

means for determining a navigation path based, at least in part, on said at least one search term, wherein said navigation path is determined from a plurality of navigation paths; and

means for establishing said navigation path for said visitor.