×

System and method for the scaleable delivery of targeted commercials

  • US 20020078444A1
  • Filed: 12/15/2000
  • Published: 06/20/2002
  • Est. Priority Date: 12/15/2000
  • Status: Abandoned Application
First Claim
Patent Images

1. Apparatus for delivering selected commercials in correspondence with viewer profiles, said apparatus being responsive to a viewer profile signal wherein the viewer profile signal includes selected viewer criteria, said apparatus also being selectively responsive to an insertion order signal wherein the insertion order signal includes a viewer profile field and a commercial acquisition field, said apparatus comprising:

  • a memory for storing portions of the viewer profile signal;

    means for comparing the viewer criteria of the viewer profile signal with the viewer profile field of the insertion order signal and storing the insertion order signal in memory when at least a portion of the viewer profile field matches at least a portion of the viewer criteria of the viewer profile signal; and

    means for acquiring a commercial signal in accordance with the commercial acquisition field of acquired insertion order signals.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×