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Advertising system and method which provides advertisers with an accurate way of measuring response, and banner advertisement therefor

  • US 20020082910A1
  • Filed: 12/22/2000
  • Published: 06/27/2002
  • Est. Priority Date: 12/22/2000
  • Status: Abandoned Application
First Claim
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1. A method for ensuring that a user acknowledges an advertisement in exchange for access to an electronic address, service, or content, comprising the steps of:

  • presenting an interactive banner advertisement to the user when said user indicates a desire to access said address, service, or content, upon presentation of the interactive banner advertisement, permitting access to the address, service, or content only if the user submits an appropriate reply to the interactive banner advertisement.

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