Advertising enabled digital content
First Claim
Patent Images
1. A method for advertising enabling electronic content comprising:
- providing said electronic content to an executable program adapted to read said electronic content, said electronic content having associated therewith a user right;
determining said user right in said content; and
invoking an executable module attached to said executable program to obtain at least one electronic advertisement in the event said user right is indicative of a restricted right.
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Abstract
Electronic content distributed freely over the Internet may be subsidized by the attachment of advertising presented to an end user when using the content with an executable program. The electronic content has associated therewith a user right which is determined by the executable player. An executable module attached to the executable program obtains at least one electronic advertisement in the event the user right is indicative of a restricted right. The electronic advertisement may be obtained from a advertising server and presented to the user, visually or audibly, during the use of the program acting upon the content.
76 Citations
29 Claims
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1. A method for advertising enabling electronic content comprising:
- providing said electronic content to an executable program adapted to read said electronic content, said electronic content having associated therewith a user right;
determining said user right in said content; and
invoking an executable module attached to said executable program to obtain at least one electronic advertisement in the event said user right is indicative of a restricted right. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
- providing said electronic content to an executable program adapted to read said electronic content, said electronic content having associated therewith a user right;
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16. A method for advertising enabling electronic content comprising:
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controlling the execution environment of an executable program with a control module such that a call made by said executable program to file access functions to obtain said electronic content is first directed to said control module;
determining by said control module a user right of said electronic content;
invoking by said control module an executable module attached to said executable program to obtain at least one electronic advertisement in the event said restricted right is indicated;
making said call by said control module;
obtaining said electronic content by said control module; and
transmitting said content to said executable program through said control module.
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Specification