Network for distribution of re-targeted advertising
First Claim
1. A method for online re-targeted advertisement selection, comprising:
- (a) receiving feedback on prior activities of a user at an advertiser Web site;
(b) receiving a request to display advertising content to the user; and
(c) selecting, in response to the request, advertising content for display based upon the received feedback on prior activities of the user at the advertiser Web site.
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Accused Products
Abstract
A computer system for automatic replacement of advertisements includes an advertising server for selecting an advertisement based on criteria related to the individual viewer. In particular, advertisements are selected for a given user, based on the past behavior of that specific given user. Advertiser web sites on the network are configured to anonymously report back user activity such as visit dates, purchases, specific product pages visited and the like. Alternative reporting embodiments include email, file transfer protocol and spotlight tags. User activity lists are processed to select candidates for re-targeting. Candidates for re-targeted advertisements are identified based on their own individual past activity, and stored in a list of candidate user ID'"'"'s. When a candidate on the re-targeted list is identified at any network affiliate web site, a re-targeted advertisement is delivered to the candidate user.
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Citations
55 Claims
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1. A method for online re-targeted advertisement selection, comprising:
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(a) receiving feedback on prior activities of a user at an advertiser Web site;
(b) receiving a request to display advertising content to the user; and
(c) selecting, in response to the request, advertising content for display based upon the received feedback on prior activities of the user at the advertiser Web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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19. A computer system for online re-targeted advertisement selection, comprising:
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a storage device configured to store advertising content associated with an advertiser Web site;
a communications device configured to communicate with the advertiser Web site and a user; and
an advertisement server configured to receive from the advertiser Web site via the communications device feedback on prior activities of the user at the advertiser Web site, the advertisement server further configured to receive from the user via the communications device a request to display advertising content, the advertisement server further configured to select, in response to the user request, advertising content for delivery from the storage device to the user based upon the received feedback on prior activities of the user at the advertiser Web site.
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37. A machine-readable medium storing instructions adapted to be executed by a processor to:
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(a) receive feedback on prior activities of a user at an advertiser Web site;
(b) receive a request to display advertising content to the user; and
(c) select, in response to the request, advertising content for display based upon the received feedback on prior activities of the user at the advertiser Web site.
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55. A system for online advertisement selection, comprising:
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(a) means for receiving feedback on prior activities of a user at an advertiser Web site;
(b) means for receiving a request to display advertising content to the user; and
(c) means for selecting, in response to the request and the received feedback on prior activities of the user at the advertiser Web site, advertising content for display based upon an activity list.
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Specification