Aggregation of on-line auction listing and market data for use to increase likely revenues from auction listings

• US 20020082977A1
• Filed: 09/24/2001
• Published: 06/27/2002
• Est. Priority Date: 09/25/2000
• Status: Abandoned Application

• Current Assignee: Jabil Global Services Incorporated (Jabil Inc.)
• Original Assignee: Jabil Global Services Incorporated (Jabil Inc.)
• Inventors: Hammond, Mark S., Dionysian, Alex, Bianco, Vincent J., Hilinski, Mark R., Speights, David
• Application Number:
  US09/961,683
• Publication Number:
  US 20020082977A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A web crawling engine is configured to mine auction web sites for auction market data. On-line auction market data are aggregated for use in determining how to best list an item for sale through an on-line auction. The market data include listing options (e.g., duration, opening bid) as well as data descriptive of the auction'"'"'s progress (e.g., current bid). Auction market data can also be actively accumulated by actively listing items at auction, varying the listing options, and monitoring the same auctions. Data is analyzed to identify correlations between item listing options and desirable auction results, such as closing bid price. A multivariable curve fitting is performed based upon the accumulated data to create a function that yields auction revenue as a function of listing options. A set of options that corresponds to the maxima of this function is identified as an optimal set of listing options for a product.

Claims

1. An auction listing analysis system comprising:

an auction data mining system configured to extract auction listing data and auction progress data from a plurality of auction listings; and

an auction data processing system configured to receive the auction listing and progress data, the auction data processing system further configured to process the auction listing and progress data to identify relationships between auction listing data and auction outcomes.

2. The system of claim 1, further comprising an auction seller that lists items on auctions based at least upon the relationships identified by the auction data processing system.

3. The system of claim 2, further comprising an auction web site, wherein the auction web site hosts the auctions upon which the seller lists the items.

4. The system of claim 1, wherein the auction listing data represent choices made by sellers in listing items in auctions.

5. The system of claim 1, wherein the auction listing data comprise an opening bid.

6. The system of claim 1, wherein the auction listing data comprise an identification of a listed item.

7. The system of claim 1, wherein the auction progress data comprise a closing bid.

8. A method comprising:

identifying a set of auction listing variables;

identifying a plurality of auction listings;

for each of the plurality of auction listings, identifying values for each of the auction listing variables;

for each of the plurality of auction listings, identifying a closing price;

based at least upon the identified values and the closing prices for the plurality of auction listings, determining a function that yields an output value as a function of the set of auction listing variables; and

identifying a set of values for the auction listing variables that produces an extreme in the output value of the function.

9. The method of claim 8, wherein the output value is related to an expected net return from an auction listing.

10. The method of claim 8, wherein the extreme in the output value of the function identifies a maximum likely net return from an auction listing.

11. The method of claim 8, further comprising listing an item at auction based at least upon the identified set of values for the auction listing variables.

12. The method of claim 8, further comprising listing the plurality of auction listings, wherein, for each of the plurality of auction listings, the auction listing variables have a different set of values than any other of the auction listings.

13. The method of claim 8, wherein the plurality of auction listings are listed on a plurality of different on-line auction sites.

15. The method of claim 14, further comprising listing a plurality of new auction listings based at least upon the identified relationships.

16. The method of claim 15, further comprising monitoring the plurality of new auction listings.

17. The method of claim 16, further comprising refining the identified relationships based at least upon the monitoring of the plurality of new auction listings.

19. The method of claim 18, wherein the auction marketplace is selected based at least upon the number of bidders in auctions related to the item.

20. The method of claim 18, further comprising analyzing the collected auction listing data or the auction progress data to identify a preferable timing for starting or ending an auction.

21. The method of claim 18, further comprising analyzing the collected auction listing data or the auction progress data to identify a featuring strategy for listing the item.

22. The method of claim 18, further comprising analyzing the collected auction listing data or the auction progress data to identify a starting price for listing the item.

24. The method of claim 23, further comprising allowing one of the auctions to close based at least upon the ranking.

25. The method of claim 23, further comprising delisting the item from the one remaining auction.

26. The method of claim 23, wherein the plurality of auctions are ranked first based upon the current bid price and second based upon the number of bidders.

14. A method comprising:

identifying an item to be listed on an auction;

identifying a plurality of auction listings for items similar to the item to be listed;

for each of the identified auction listings, identifying auction options that were chosen by an auction seller;

monitoring the identified auction listings until auctions for the identified auction listings close; and

identifying relationships between auction options and closing prices based at least upon the identified auction options and the monitoring of the identified auction listings.

18. A method comprising:

identifying an item to be sold at auction;

identifying a plurality of auction marketplaces in which items similar to the item have been sold;

selecting an auction marketplace based at least upon at least one of current sales of items similar to the item in the marketplace, bidding activity related to the item, percentage gain in recent bids related to the item, and a number of bidders in auctions related to the item;

collecting auction listing data and auction progress data for auctions of items similar to the item within the auction marketplace;

analyzing the auction progress data to determine supply and demand; and

based at least upon the determined supply and demand, determining a rate at which to list a plurality of the item in successive auctions within the marketplace.

23. A method comprising:

listing a single item for sale in a plurality of auctions simultaneously;

collecting auction progress data during the plurality of auctions;

ranking the plurality of auctions based at least upon at least one of a current bid price, a number of bidders, and a percentage increase in a most recent bid; and

delisting the item from all but one of the auctions based at least upon the ranking.