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System for rescheduling and inserting advertisements

  • US 20020083439A1
  • Filed: 12/21/2000
  • Published: 06/27/2002
  • Est. Priority Date: 08/31/2000
  • Status: Abandoned Application
First Claim
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1. A subscriber system for inserting advertisements into at least one channel of media signals, the system comprising:

  • an ad scheduler for identifying a predetermined order in which the advertisements are to be inserted into the at least one channel, storing an ordered list corresponding to the identified order, and modifying the stored ordered list whenever a modification requiring event occurs; and

    an ad insertion module, coupled to the ad scheduler, for inserting the advertisements into the at least one channel according to the stored ordered list.

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