Embedding re-usable object-based product information in audiovisual programs for non-intrusive, viewer driven usage
First Claim
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1. A method of accessing a multimedia advertisement linked with a video object in a video stream, the method comprising:
- linking a multimedia advertisement to a video object in a video stream such that the advertisement is not displayed as part of the video stream without being accessed by a viewer of the video stream;
displaying the video object on a display; and
accessing, upon viewer request, the advertisement linked to the object while the object is displayed, thereby causing the advertisement to be displayed in a multimedia format on the display.
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Abstract
A system and method for non-intrusively embedding a multimedia advertisement associated with an object in an audiovisual program provided by one of various sources. The advertisement may be accessed and extracted from the program by pointing and clicking on the object while the object is displayed. A summary of advertisements may thereby be created. The accessed advertisements may be bookmarked or stored to create the summary. A user may create a profile of preferred types(s) of advertisements to filter out the display of advertisements for undesired types of advertisements.
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Citations
19 Claims
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1. A method of accessing a multimedia advertisement linked with a video object in a video stream, the method comprising:
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linking a multimedia advertisement to a video object in a video stream such that the advertisement is not displayed as part of the video stream without being accessed by a viewer of the video stream;
displaying the video object on a display; and
accessing, upon viewer request, the advertisement linked to the object while the object is displayed, thereby causing the advertisement to be displayed in a multimedia format on the display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 18, 19)
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12. A system for accessing a multimedia advertisement linked to a video stream comprising:
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a video stream comprising a video object to be displayed;
a multimedia advertisement linked to the video object, the advertisement being displayed only upon viewer request;
a display for displaying the video stream; and
means for accessing the advertisement while the object is displayed during the displaying of the video stream to cause the advertisement to be displayed in a multimedia format.
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Specification