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Embedding re-usable object-based product information in audiovisual programs for non-intrusive, viewer driven usage

  • US 20020083469A1
  • Filed: 12/22/2000
  • Published: 06/27/2002
  • Est. Priority Date: 12/22/2000
  • Status: Abandoned Application
First Claim
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1. A method of accessing a multimedia advertisement linked with a video object in a video stream, the method comprising:

  • linking a multimedia advertisement to a video object in a video stream such that the advertisement is not displayed as part of the video stream without being accessed by a viewer of the video stream;

    displaying the video object on a display; and

    accessing, upon viewer request, the advertisement linked to the object while the object is displayed, thereby causing the advertisement to be displayed in a multimedia format on the display.

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