System and method for targeted advertising
First Claim
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1. A method for broadcast advertising to a mobile communication device, comprising the steps of:
- storing acceptance data in the communication device;
receiving by the communication device a broadcast advertisement containing advertisement data; and
comparing the advertisement data to the acceptance data to obtain a comparison result.
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Abstract
A method and a system for broadcast advertising to a mobile communication device are disclosed. The mobile communication device receives a broadcast advertisement from an advertisement broadcasting system or source, preferably through a wireless communication channel, and selects that advertisement based on stored user profile or acceptance data, thereby providing broadcast advertising that is filtered by the communication device. If the communication device selects the advertisement, the advertisement may be displayed or stored.
153 Citations
37 Claims
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1. A method for broadcast advertising to a mobile communication device, comprising the steps of:
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storing acceptance data in the communication device;
receiving by the communication device a broadcast advertisement containing advertisement data; and
comparing the advertisement data to the acceptance data to obtain a comparison result. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 32)
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14. A method for broadcast advertising to a mobile communication device, comprising the steps of:
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receiving by the communication device one or more broadcast advertisements; and
selecting at least one of the received advertisements based on preferences for selecting advertisements specified by a user of the communication device.
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19. A mobile communication device, comprising:
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memory;
logic for storing acceptance data on the memory;
logic for receiving a broadcast advertisement containing advertisement data; and
logic for comparing the advertisement data to the acceptance data to obtain a comparison result.
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28. A system for broadcast advertising to a mobile communication device, comprising:
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logic for receiving acceptance data from the communication device;
logic for selecting one or more advertisements based on the received acceptance data; and
logic for broadcasting the selected advertisements to the communication device.
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33. A system for broadcast advertising, comprising:
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a mobile communication device capable of storing acceptance data thereon; and
an advertisement broadcasting system capable of transmitting one or more broadcast advertisements to the mobile communication device;
wherein the mobile communication device is capable of receiving the broadcast advertisements from the advertisement broadcasting system and selecting at least one of the broadcast advertisements based on the acceptance data. - View Dependent Claims (34, 35, 36, 37)
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Specification