System and method for delivering targeted advertisements using multiple presentation streams
First Claim
1. A device for delivering channels of presentation streams in a television service network environment to subscribers, the device comprising:
- a plurality of routing units, each routing unit for receiving a set of presentation streams corresponding to a programming channel, each of the presentation streams in each set carrying the same programming data but different advertisements corresponding to different market segments, wherein at least one of the routing units selectively switches between the presentation streams in the set to deliver one of the presentation streams in the set to said subscribers.
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Abstract
A system and method for delivering channels of presentation streams carrying targeted advertisements in a television service network environment. The system includes a generator for generating a set of presentation streams for each of programming channels, each of the presentation streams in each set having same programming data but different ads directed to advertiser-specific market segments of different advertisers. A plurality of local routing stations receive the generated sets of presentation streams. At least one local routing station processes the sets of presentation streams and selectively switches between the presentation streams in each set to output one presentation stream for a programming channel. As a result, a presentation stream carrying the most appropriate ad is provided to a viewer at any given time for at least one programming channel.
341 Citations
45 Claims
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1. A device for delivering channels of presentation streams in a television service network environment to subscribers, the device comprising:
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a plurality of routing units, each routing unit for receiving a set of presentation streams corresponding to a programming channel, each of the presentation streams in each set carrying the same programming data but different advertisements corresponding to different market segments, wherein at least one of the routing units selectively switches between the presentation streams in the set to deliver one of the presentation streams in the set to said subscribers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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14. A system for delivering channels of presentation streams carrying targeted advertisements to subscribers in a television service network environment, the system comprising:
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a generator for generating a set of presentation streams for each of a plurality of programming channels, each of the presentation streams in each set carrying the same programming data but different advertisements directed to different market segments; and
a plurality of local routing stations coupled to the generator, each local routing station receiving the sets of presentation streams and selectively switching between the presentation streams in each set to deliver one presentation stream for at least one programming channel to at least one subscriber associated with said routing station.
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31. A method for delivering channels of presentation streams carrying targeted advertisements to subscribers in a television service network environment, the method comprising the steps of:
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generating a set of presentation streams for each of a plurality of programming channels, each of the presentation streams in each set carrying the same programming data but different advertisements directed to different market segments;
delivering the sets of presentation streams to a plurality of local routing stations; and
selectively switching, by at least one of the local routing stations, between the presentation streams in each set to deliver one presentation stream for at least one programming channel to at least one subscriber. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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Specification